Run me a bath Alexa, put the lights on dim and tell me the news. We take a look at the virtual assistant space and how Kiwi media organisations will be using Amazon’s Alexa.
Ipsos has released the results of its ‘Most Influential Brands in New Zealand’ study and technology brands lead the pack, with Google, Facebook and Microsoft taking the top three spots respectively, alongside four local brands.
As the smartphone market continues to heat up, Spark and Apple have teamed up to launch a new Trade Up campaign showing that all you need for a good time is an iPhone and a dog.
The Apple vs Android debate has hit the banks, as BNZ rolls out Android Pay with Krunch and Colenso BBDO in the wake of ANZ’s Apple Pay.
Today MediaWorks launched a new and improved version of its 3Now app for mobile and tablet including a new look and feel and upgraded functionality. We chat to MediaWorks chief information and product officer Tom Cotter about what users and advertisers alike can expect from the revamp.
Apple has long been considered a design genius, associated with powerful yet simple product and packaging design, innovation, and of course for drawing ridiculously long queues after every new iPhone launch. As part of Idealog’s AUT Alumni Profiles, Jonathan Cotton caught up with one of the people responsible, Apple creative director Andrew McKechnie, to talk about his past at Y&R and DDB in New York, to ending up in charge of a 60-strong team.