It’s not unusual to see companies extolling the virtues of their own products and criticising the products of their rivals. But it’s much more unusual to see a battle raging between two products from the same company. Well, that’s exactly what’s happening with Monteith’s new campaign for its crushed pear cider. And it kicked off in fine, confusing and rather unique style with a fake protest at the DB Breweries Waitemata site.
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War of fruity words waged as internal cider conflict rips Monteith’s apart