The crews that assist touring musos are called roadies for good reason—they tend to spend a lot of time on the tarmac moving from one destination to the next. And during these long days on the road, band managers and promoters affiliated with the musicians need to be one step ahead, in the sense that they have to ensure that there’s an audience at the next destination. And while this might be easier for major musicians that have audiences included with just about every venue on earth, the same cannot be said of the up-and-comers who have no guarantee of cheering masses. So, in an effort to rectify this problem, Julien Mitelberg and his team have developed Bandsintown Manager, an app that makes it easier for artists and managers to connect with potential fans and promote upcoming gigs.
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Tunisia-based 3SG BBDO has launched a new smartphone-based application that provides a means by which to support the cognitive functioning of those in the early stages of Alzheimer’s disease.
In a change of tack from giving out free cutlery, knives and glassware, the embattled Countdown followed New World’s Little Shop suit recently and hawked DreamWorks Heroes 3D collectible character cards and albums. And kids and adults alike have loved it, with general manager of marketing Bridget Lamont saying the campaign saw millions of cards in the hands of Kiwi parents and kids, and more than 100,000 albums sold out across the country.
US-based meat product manufacturer Oscar Mayer has released its first interactive mobile app ‘Wienermobile’ to grab consumers’ digital attention ahead of the Labour Day holiday. While the app includes various standard features—such as picture uploading and social media accessibility—it also features a pair of interactive games that users can participate in.
Coca-Cola-owned Powerade has introduced a new app and updated its website in an effort to encourage Kiwis to lead healthier lifestyles. Rather than focusing on the Powerade product range, the new website instead provides users with a performance hub where they can set fitness goals, receive training programmes, track their performance and map runs. These digital upgrades coincide with the release of the sports drink’s ‘Performance is everything’ campaign, which was recently activated via an Ogilvy-created TVC that features All Blacks Liam Messam, Beauden Barrett and Julian Savea battling on a rugby field through a heavy downpour.
Using the unfortunate premise that dinnertime has become a sordid affair that often involves gobbling down a fast food meal while perusing the rectangular screen of a smartphone, Brazilian fast food chain Giraffas found an innovative way to tap into football fever ahead of the FIFA World Cup. The company commissioned the development of a football game app that converts the smartphone into an ad-hoc goal complete with a a goalkeeper. Once the app has been downloaded, the phone can be placed at the end of a football pitch-themed placemat, which comes with a perforated edge that can be torn off and crumpled into a crude ball.
With increasing numbers of eyes turning from televisions to consume content on mobile devices, advertisers are having to adapt and find new ways to promote their clients’ products or services. So, in an effort to take its content to those migrating eyes, the promotional team behind Tranformers: Age of Extinction has created a new app that features interviews, trailers and other teasers.
Every time it seems as though all the app voids in the world have already been filled, someone finds some unchartered territory in the app landscape. This trend has now continued with the emergence of the North Korea Travel app, which makes it easier for people to visit the “hermit kingdom”.
Given that an insurance claim is equally undesirable for both the insurer and the insured, State Insurance has launched a new campaign that it hopes will ensure that Kiwi drivers don’t get to the stage where they have to deal with the unceremonious clang of metal colliding on the tarmac. The ‘motor services pack’ campaign, launched via Colenso BBDO on Easter Monday, gives State clients exclusive access to a range of deals at VTNZ, Z and Bridgestone via a specially designed app that can be downloaded from the insurance company’s website.
Simone McCallum discusses her initial scepticism and eventual love of Facebook’s Paper app.
BNZ has announced an update to YouMoney that enables users to add accounts dedicated to specific items via a smartphone. And to spread awareness of the update, the blue bank has also launched a social media competition that asks Kiwis to share pictures of things they want via social media channels.
Samsung Singapore has released a new app that stops phones from receiving phone calls, text messages or social media notifications when people are travelling at faster than 20 kilometres per hour. PLUS: check out the Yellow Jacket (stun gun) iPhone case.
This is the story of Lee Reid, a neuroscientist who overcame a debilitating pain disorder to write an app that makes it easier for people to compose music. Following on from the success of this original app, he has once again defied the odds by releasing a pro version that offers a range of new features.
Kiwibank has centralised some of the key details about the property market in a new app that’s designed to enable prospective homebuyers to access all the information they need in one place. The app can be used to obtain pre-loan approval, peruse available houses, track the number of sunshine hours a home receives and check which homes are available in a neighbourhood.
An AUT researcher and developers who graduated from the university have created an app to find out if you’re at risk of having a stroke or developing other major health problems.
Vodafone has launched a new competition in its official app for the New Zealand Music Awards, an event its sponsored for 10 years. The ever-evolving app has become a central showpiece in the tech company’s sponsorship of the event.
Yellow has launched a new mass advertising campaign – the first in four years – to help Kiwis find what they’re looking for, no matter what platform they use.
The Collaborate app is useful for small or big teams working on anything from planning a new business to working out the details of an ad campaign.
If you regularly plan events as part of your job, you probably need some kind of portable system for keeping track of everything. That’s where Super Planner comes in–it’s designed to help you keep track of attendees, catering, pricing, and everything else.
TVNZ will launch its OnDemand app for Samsung Galaxy devices on Friday 23 August.
Most productivity apps attempt to organise one part of your life–work, your personal life, your finances. Bento for iPad is a database that doesn’t make that distinction, but rather encourages you to do a little bit of everything.
Animating app Toon Hero, created by Auckland-based startup Trigger Happy, launched on the app store for iPad and iPad mini on Friday.
Mainstream rock radio station Radio Hauraki has released a new app for iOS and Android, called Hauraki, with an optimised player for streaming the station live.
Taken aback by the costly quotes he received for a bespoke iPhone app, Under the Radar’s founder Daryl Fincham went and bought some how-to books and developed one on his own.
Airmail app is Sim Ahmed’s new go-to productivity tool. It’s simple and unobtrusive, just the way an email client should be.
Orcon has released an app for iOS and Android (developed by Kiwi dev shop Sush) which lets its users take their homes phones with them, where ever they are in the world.
I launched my first app on the Apple App Store towards the beginning of May. It’s a Newsstand magazine app called Aucklandia, which shows some of my street photography work and little stories about each photo. I’m taking the opportunity to share with you what I’ve learned in my first month as a bona fide app developer.
As the smartphone revolution continues, the demand for mobile applications has burgeoned. A bombardment of apps, big and small, jostle for precious screen space, but it is only those that amplify a brand through personal engagement and valuable experiences that will find App Store success.
Like the name suggests, Triage is designed to be the first step towards taking the knife towards your email bloat.
Like Eldorado, the fountain of youth and a decent cup of coffee at midnight – achieving inbox zero is a goal many set out on, but very few ever achieve. Mailbox App for iPhone (free from the Apple App Store) helps those on their own journeys to an uncluttered email account, using sleek software which makes you look at Apple’s native Mail client with disdain.