A New Zealand-created app that auctions items by dropping the prices during a 60-second countdown is about to take on the lucrative US sporting market. We chat with Dropit co-founder Peter Howell about how the app works, as well as why it’s setting its sights on international markets.
Sky has extended its offering to its Sky Sport customers, with a Sport Highlights app that allows them to keep up to date with the best of their favourite sport without tuning into the games.
An app, still in its infancy, called Sidekicker is looking to use technology to well and truly disrupt the temping industry. Here’s its story.
If you were wondering where that bright floodlight was coming from that was beaming up into Auckland’s night sky was last weekend, well look no further. It was merely ANZ, marking the launch of the next phase of its Olympic campaign, which has seen it release a brand new app where users can send Olympians messages through the stars (yes, you heard correctly) as well as another TVC by True promoting the app and creating anticipation for the Rio games, which kick off early next month.
The New Zealand Blood Service has launched a heart-warming campaign for World Blood Donor Day, bringing forward people whose lives have been saved from donated blood to say ‘thank you’ to donors. The launch coincides with the service’s new app, which has been upgraded with a range of new features to make it easier for New Zealanders to give blood.
Mastermind is set to return to screens on Sunday, with many Kiwi viewers expected to tune in. And with a new Mastermind game, TVNZ is letting the audience do more than just yell at the screen.
Following news reports of another horrific dog bite in Auckland, Pedigree decided to bring its campaign—originally planned for release later this week—forward by a few days. We chat to the team at Colenso BBDO about why it’s so important for New Zealanders to learn more about dog behaviour.
After only eight weeks in development Flick Electric Co. released a new app this week, called Choice, that gives Kiwis information about the carbon impact of the electricity they are using in real time.
Have you ever felt that ‘buzz’ after launching a new campaign, seeing the name of your brand splashed all over social media? Well now there is the opportunity to feel it more literally than you ever imagined, thanks to Vibrundies, powered by Gladeye.
Dropit hopes punters and retailers will say yes to ‘no reserve’ and sign up to take part in reverse auctions. Last week, Dropit soft-launched its auction website where items have no reserve price. However, this is a good thing for the punter because the longer the auction lasts, the cheaper the item becomes. We chat to the company’s chief executive and marketing manager Peter Howell about how this all works.
A kiwi app combines the tangible with the digital in collaborating with Warehouse Stationery to let New Zealanders print photos from their phones.
We’re quite partial to the Monster Detector app here at StopPress, which lets kids (and maybe a few adults) rest easy after a quick scan of the bedroom. And to promote the Halloween launch of indie New Zealand film The Deadroom, Centron Pictures and Stun have employed some similar technology, creating a ‘paranormal investigation’ app that shows ghostly activity in your photos.
SelfieJobs, a Stockholm-based startup, is shaking up the recruitment industry with an app that approaches recruitment and job hunting in much the same way that millennials are going about dating. The app requires users to pitch a 22-second pitch video and then swipe through available jobs in their region.
The willingness of Kiwis to adopt new technology means that major publishers have to ensure that their online and mobile interfaces continue to offer a suitable user experience for readers. Failure to do so can lead to frustration that could drive readers to get their news fix on other sites. And given the importance of staying in touch with its readership’s consumption methods, Fairfax recently launched the third version of its Stuff app. PLUS: a look at why apps are important for news publishers.
In an effort to show drivers that they have an alternative to breathing in exhaust fumes for hours a day, Vespa has released a clever campaign via Y&R Ecuador that feeds an ad onto the Waze navigation app, telling drivers how much faster they would reach their destination if they were on two wheels. While the campaign certainly does make the point that it might be time for drivers to invest in an alternative mode of transport, it will probably also contribute to road rage levels—because let’s face it, there’s nothing quite as annoying as watching motorcyclists effortlessly weave their way through traffic. And knowing that they are reaching their destinations about three days before you do makes it all so much worse.
A lost dog poster pasted onto a lamppost has become a standard part of the urban landscape, susurrating in the wind and serving as little more than a reminder of the dog owner’s longing. This rudimentary approach has served as the solution to an all-too-common problem for generations, and the continued prevalence of these posters in even the most advanced cities stands as testament to the fact that there is little else available to pet owners who find themselves in these situations. So, in an effort to facilitate a solution more in line with modern technological capabilities, Pedigree has launched an app that enables users to use their smartphone to find a lost dog.
Air New Zealand has launched a new ad campaign to promote its mobile app and, like a combination of the most interesting man in the world and Cadbury’s airport dancer, it aims to show that using the airline’s tech makes flying an absolute breeze.
According to Spark Home, Mobile and Business chief executive Chris Quin, fewer than 40 percent of small businesses have a website. And of those that do, only a quarter have a website that’s mobile responsive. So, in an effort to remedy this problem, Spark has released new promotion that offers business customers 24 months’ access to a Putti mobile-responsive website.
Kiwi-owned travel management company Orbit Corporate travel has launched a new mobile app, which aims to alleviate the stress of business travel, enabling travellers to save time and have secure access to all itinerary details with real-time notifications of any changes to booking.
An app a day keeps everything away, so why interact with the real world?
Retinoblastoma is a deadly eye cancer that develops in children, and because the disease is so difficult to detect it often ends up stealing the sense of sight from its young victims. However, one of the easiest ways to determine whether or not someone is suffering from the disease is through the use of a smartphone—and you don’t even need an app.
With a new app called Wakie you could be getting one every single morning. If you so desire.
In an effort to ensure that the next generation doesn’t add to melanoma statistics, Kiwi entrepreneurs Daniel Xu and Ming Cheuk, founders of innovation company Spark64, have developed the UVLens, a sensor that detects the UV risk in the atmosphere and then communicates this to a tablet. And the pair have now teamed up with Banana Boat to put the technology in 100 childcare centres around the nation.
Last week, Vodafone released its Fantastic Fridays TVC, a creative effort that stoked the dying embers of hate that viewers still held for Rebecca Black’s 2011 viral song while simultaneously introducing the telco’s new reward programme. And while the spot was greeted with revile from some quarters, there were few complaints from the Vodafone customers who stand to receive rewards as part of the programme. Here’s a breakdown of how Fantastic Fridays has been incorporated into Vodafone’s existing MyVodafone app.
In an effort to make the online news-reading experience less time consuming and little more convenient, Aucklander Anthony Patrickson and his team have developed The Daily Youser, an app that gives iPad users access to content from different sources in one place.