Summer 2013/2014 has undoubtedly been the season of the pop-ups, with Jacob’s Creek, Corona and Stoneleigh all introducing relaxation or entertainment enclaves to promote their products. And it seems that the trend is stretching into autumn, as Rekorderlig recently launched Rekorderlig Summerhouse, a bar modelled on a Swedish abode that will be serving drinks and snacks to visitors over the next two weeks.
Apollo Marketing has capped off a year of strong growth and multiple awards by winning B&T’s Promotional Agency of the Year for 2011. This is the second year running that the trans-Tasman agency has won this award, beating fierce competition from other Australian and New Zealand agencies.
The Australasian Promotional Marketing Association’s Star awards aim to acknowledge and reward outstanding strategic prowess and creativity in the field of experiential and promotional marketing. And the New Zealand branch of Apollo was the only local agency to take anything home at the 2011 edition last week, winning a gold, two silvers and a bronze.
The 2010 Australasian Promotional Marketing Association (APMA) Star Awards winners were announced last week in Sydney and Kiwi agencies AmbientX and Apollo Marketing New Zealand walked away with a couple of gongs in their goodie bags.