Much in the same way that client demand has driven the search for more granular audience insights, the outdoor industry has also been making moves to meet the growing expectation of digital solutions. APN Outdoor was first to that large-format party with its digital billboard network in Auckland and now it’s set to switch on New Zealand’s largest high-resolution digital billboard at Auckland Airport in December. PLUS: Two new screens coming to ASB Showgrounds.
After a competitive pitch, Running With Scissors has won some project work with Heinz Wattie’s, beating out JWT for the spoils and leading to a few questions about the role of DDB.
Apollo Marketing has capped off a year of strong growth and multiple awards by winning B&T’s Promotional Agency of the Year for 2011. This is the second year running that the trans-Tasman agency has won this award, beating fierce competition from other Australian and New Zealand agencies.
…as Aegis opens a new activation division and Apollo Marketing’s Will Riley gets the plum posting; Graeme Underwood moves across the hall and Rachel Lorimer takes over publicity duties at MediaWorks; Simon Kozak is appointed high priest of The Church; Greg Shand sells his share of Baldwin Boyle Group after 25 years with the company; Datamine finds a managing director in its existing ranks; and Ian Hughes announces some changes at Bigmouth voice agency.