articles tagged 'APN'

The restructuring continues as APN brings remaining mags into the fold

  • Movings/Shakings, brought to you by Marsden Inch
  • March 3, 2014
  • Ben Fahy
The restructuring continues as APN brings remaining mags into the fold

Restructures among the big publishers have been fairly common in recent times and, following Bauer's purchase of the NZ Magazines portfolio, APN has embarked on another one, with its Pacific Magazines titles New Idea, Girlfriend and That's Life now trading alongside the New Zealand Herald's Newspaper Inserted Magazine (NIMs) portfolio.

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One idea to rule them all: agency thinking caps to go on as APN launches Herald Advertising Challenge—UPDATED

  • Media
  • February 24, 2014
  • StopPress Team
One idea to rule them all: agency thinking caps to go on as APN launches Herald Advertising Challenge—UPDATED

APN NZ has extended the entry deadline for the inaugural Herald Advertising Challenge, an annual competition that aims to inspire and celebrate the very best creative and media work within Herald environments. And there are some pretty impressive prizes up for grabs.

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Whybin\TBWA campaign draws a line between rugby pros and novices

  • Advertising
  • February 21, 2014
  • Damien Venuto
Whybin\TBWA campaign draws a line between rugby pros and novices

Yesterday, APN released a new campaign to promote the addition of OPTA, a rugby analytics tool, to its recently launched rugby portal, which serves as a discrete hub for anything related to the sport. In the campaign, titled ‘Talk like a rugby pro,’ the laconic observations of a rugby novice are juxtaposed to the in-depth analyses of a fan who has access to extra rugby intel (possibly thanks to the information available on the Herald). PLUS: read about which agency lost APN's creative account.

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Audience up, ad spend down: a depressing graph for Fairfax and APN? Or dodgy data?

  • Media
  • February 21, 2014
  • Ben Fahy
Audience up, ad spend down: a depressing graph for Fairfax and APN? Or dodgy data?

January's Nielsen online ratings showed audience numbers generally going up for both nzherald.co.nz and stuff.co.nz, with Fairfax reclaiming the top spot in Auckland. So is that growth reflected in online ad spend? Not according to SMI data, which showed that both APN and Fairfax Media went in the wrong direction last year.

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Online audience arms race continues, stuff.co.nz reclaims Auckland title from nzherald.co.nz—UPDATED

  • Media
  • February 20, 2014
  • Ben Fahy
Online audience arms race continues, stuff.co.nz reclaims Auckland title from nzherald.co.nz—UPDATED

Back in October last year, stuff.co.nz knocked nzherald.co.nz off the top spot in Auckland for the first time. Fairfax saw it as a big win, but NZ Herald editor Tim Murphy tweeted that a response to our story saying it was merely a blip after it climbed back on top soon after. Now, Nielsen online ratings for January show volatility in APN's numbers since then and a steady rise for Fairfax, which has once again claimed the top spot by the smallest of margins.

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Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Owning the airwaves: APN acquires TRN, iHeartRadio and ARN

  • Radio
  • February 19, 2014
  • Damien Venuto
Owning the airwaves: APN acquires TRN, iHeartRadio and ARN

APN News & Media Limited today announced in a release that it will acquire full ownership of The Radio Network (TRN) and Australian Radio Network (ARN) from US-based Clear Channel Communications for $246.5 million. This move will give APN 100 percent control of what it claims is the largest network of radio stations across the trans-Tasman region.

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Print readership slide continues, but news brands grow

  • News
  • February 14, 2014
  • Damien Venuto
Print readership slide continues, but news brands grow
RalphGoodale.ca

Nielsen and the Audit Bureau of Circulations (ABC) have released 2013's fourth quarter readership and circulation statistics for newspapers and magazines. And while the previous article on magazines held some good news, the numbers for newspapers are far bleaker. However, it must be remembered that Nielsen’s readership insights for newspapers are exclusively based on print. So while the statistics might not seem promising, they only offer a glimpse at one aspect of readership.

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The Herald honours McNally's legacy with advertising challenge

  • Media
  • February 7, 2014
  • StopPress Team
The Herald honours McNally's legacy with advertising challenge

Last week, APN NZ announced the arrival of the Herald Advertising Challenge, an initiative designed to showcase the opportunities for large scale, integrated campaigns across Herald media channels and get agencies thinking about the possibilities. And, along with the previously announced prize pool, which includes $250,000 of agency rate card media to bring the winning campaign to life and a trip for two members of the team to attend the Festival of Media Global 2014 in Rome, it has announced that teams will also be playing for the Andrew McNally Cup.

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APN renovates fantasy rugby's online abode at the Herald

  • Sports
  • February 5, 2014
  • Damien Venuto
APN renovates fantasy rugby's online abode at the Herald

In anticipation of the Super Rugby hype that will begin to captivate the nation from 15 February, APN has rebranded its sports tipping and fantasy portal as the Dream Team. In addition to a new logo, the updated version will also feature a fresh design, in-game experiences, enhanced functionality and greater integration on the Herald website.

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We demand a recount

  • PopPress
  • January 24, 2014
  • StopPress Team
We demand a recount

An eagle-eyed, schadenfreude-loving reader sent us this house ad promoting APN's special recruitment feature, Career14. Can you spot the issue?

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Bauer gets the go ahead for NZ Mags acquisition—UPDATED

  • Media
  • January 24, 2014
  • Ben Fahy
Bauer gets the go ahead for NZ Mags acquisition—UPDATED

Bauer Media has, as most expected, been given Commerce Commission approval to proceed with its purchase of APN magazine titles the NZ Listener, NZ Woman’s Weekly, Simply You, Simply You Living and Creme. Updated with more comments from chief executive Paul Dykzeul.

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Locking it down: will 2014 be the year of the paywall?

  • Media
  • January 20, 2014
  • Michael Carney
Locking it down: will 2014 be the year of the paywall?

Newspaper publishers here and around the world are looking for new revenue streams to make up for a big drop in print advertising, says Michael Carney. And both major publishers in this market are thought to be looking at launching paywalls this year. But will Kiwi consumers pony up if they are put in place? And what options do the publishers have?

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Bauer confirms staff cuts at Kiwi magazines: 30 job losses on the cards

  • Movings/Shakings, brought to you by Marsden Inch
  • December 16, 2013
  • Damien Venuto
Bauer confirms staff cuts at Kiwi magazines: 30 job losses on the cards

Just over a month after officially lodging a Commerce Commission application to acquire several magazine titles from APN, Bauer Media has confirmed that there will be job cuts as part of a restructuring process.

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APN takes Parallax path as part of online revamp for NZ Herald

  • Online
  • November 12, 2013
  • Amanda Sachtleben
APN takes Parallax path as part of online revamp for NZ Herald

APN has made a swag of changes to nzherald.co.nz, including a Parallax-based microsite for special editions and topics. Another key addition is the content timeline, or story arc, which includes related articles, videos and images that let users track a developing issue.

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Fresh Taste website as another Bauer title makes digital strides

  • Media
  • November 1, 2013
  • Amanda Sachtleben
Fresh Taste website as another Bauer title makes digital strides

Taste magazine is following in the footsteps of its Bauer stablemates Cleo and Metro with a new web presence. The new site is set to tap into the growing global hunger for information about food and cooking.

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