Earlier today, Fairfax Media Limited and APN News & Media Limited announced a proposed printing agreement that will see a consolidation of the pair’s printing processes in the upper North Island. Under the arrangement, APN will provide printing services to Fairfax in New Zealand for several newspapers at its Ellerslie facility, including the Waikato Times, Sunday Star-Times, Sunday News and other community titles. "The deal has not yet been finalised although the high-level terms have been approved," says an APN spokesperson.
Marketing, advertising & media intelligence
Changes at AUT, Yahoo!, APN, MediaWorks Radio, Food magazine, The Sweet Shop, NBR and Mazda.
Changes at Saatchi & Saatchi, Carat, APN, Tourism New Zealand, Orangebox, The Business and ImMediate.
For some consumers, auto-play video is an annoyance that has them searching for the x or mute buttons. For many publishers, it's a good way to tap into the rise of online video, which, according to the IAB's numbers for the last quarter, has increased its share in New Zealand from 12 percent to 17 percent YoY (with a total of $120 million last quarter, that equates to around $20 million). And APN is aiming to get a bigger slice of that pie with the launch of In-Read video, a new advertising unit that shows video within its editorial environments.
APN recently sent out a release pointing out that Nielsen had been undercounting audience to the Herald’s mobile site for about nine months—meaning that the battle for mobile eyes was inadvertently skewed in favour of Stuff. This error has now been corrected, so we decided to have a look at which publication is winning battle for mobile eyes.
About a week after APN opened the door to cross-channel collaboration across its media properties, MediaWorks announced the conflation of its radio and TV direct sales teams.The unified team will be led by Paul Hancox, who has been appointed to the newly created position of commercial director of MediaWorks Radio and TV. Hancox will also work closely with The Radio Bureau and their agency team, ensuring the Radio agency business is well aligned with its TV and interactive counterparts, led by Nicole Jones and Graeme Underwood, respectively. And while initial speculation suggested that this move came as a knee-jerk reaction to the moves made at APN, the MediaWorks TV director of sales and marketing Liz Fraser countered such claims.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
While editorial and sales have long been uneasy bedfellows in the world of newspapers, they've been forced to get a bit cosier in recent years. That's exactly what APN and Tourism Australia did for the 'Explore Your Australian Passions' campaign and the content-led initiative caught the eye of the judges at the International News Media Association Awards (INMA), winning first place in the 'Best Marketing Solution for an Advertising Client' category.
With last week’s announcement that Jane Hastings would take on the newly created chief executive role, APN centralised control of its offering across its publishing, radio and digital properties. And now, in continuing this trend of cross-channel collaboration, APN has launched an initiative called Collaborative Media Solutions (CMS), which will provide media agnostic advertising services to clients across the available platforms.
With the news and publishing industry currently going through one of its more difficult periods, the Canon Media Awards are a welcome dose of positivity and celebration. And The Dominion Post got the biggest dose of the night.
APN is centralising management of its radio, publishing and digital business interests in New Zealand with the appointment of Jane Hastings in a redefined chief executive officer role. Previously, the Kiwi arm of APN had dual chief executive roles, with Martin Simons being in charge of the publishing and digital side and Hastings holding the reins at TRN. Updated with comments from Hastings.
As part of the prize for winning The Herald Advertising Challenge, a couple of FCBers got a trip to Rome to attend the Festival of Media Global. Here's Kevin Walker's take on the second day.
APN's Sheryl Dunlop is swanning about in Rome at the Festival of Media Global. Here's five things that caught her attention on the first day.
As part of the prize for winning The Herald Advertising Challenge, a couple of FCBers got a trip to Rome to attend the Festival of Media Global. Here's Kevin Walker's take on the first day.
Moves and shakes at the Retailers Association, Facebook NZ, George FM, Porter Novelli and STW.
Andrew McNally, New Zealand Herald's group advertising director, died unexpectedly in June last year. But his legacy will live on, not only because of the acknowledgment he has recently received by having his name attached to the trophy that will be given to the winner of APN's Advertising Challenge, but also with the establishment of the inaugural APN McNally Classic, a charity fishing tournament that aims to raise funds for men’s health. And entries are now open.