Browsing: APN

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Fairfax’s display dollars grow, but by how much, nobody knows
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Pfala via Flickr

Stuff.co.nz dominated the digital categories at this year’s Qantas Media Awards and it appears as though the advertisers have responded, with Fairfax Media claiming it has “significantly outperformed the market” in terms of its display advertising revenue, “almost doubling” the 38 percent increase achieved by the market since last quarter. But there are a few Fairfax figures that aren’t quite so forthcoming.

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Print media laughs in face of death as latest readership figures warm cockles
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If you were reading the papers over the weekend, you may have noticed a few column inches were devoted to illustrating how well the publication in front of you had done in the latest Nielsen Readership Survey. Whether the readership changes were statistically significant or not doesn’t seem to matter, because every quarter you can guarantee the big players will be focusing on the silver linings in the print media cloud.

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Chorus of trumpet blowing ensues after announcement of Qantas Media Awards
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It’s fairly standard practice for publishers to beat their editorial chests after the Qantas Media Awards are dished out. Of course, victory is always in the eye of the beholder (and, given the number of awards handed out and the size of the New Zealand market, there always seem to be plenty of beholders). But this year APN has nabbed the big ones: the Herald on Sunday was judged to be New Zealand’s Best Weekly and Best Overall newspaper for the second time in its five year history and The New Zealand Herald took the award as the country’s best daily newspaper. 

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Print sector arms race heats up, new readership figures used for self-praise and propaganda
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The latest Nielsen Media Research data for readership numbers in the 12 months ending March 2010 has been released, and so has the obligatory combination of excessive adjective use, trumpet blowing, chest beating, questions about the research methodology, some oft-times fairly creative use of statistics and, if you look at the image above this paragraph, funny pictures of people with very white teeth who smile when they read.

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Outdoor shrinkage continues, but not as cold as last year
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The Outdoor Media Association of New Zealand (OMANZ) has released its first quarter gross media revenue results. And, while it has shrunk 1.7 percent on the same period last year, with $13.618m spent outside, OMANZ says it is a significant improvement on the 8.1 percent shrinkage the out-of-home sector experienced in 2009.

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Herald harnesses raw power of Shopping 2.3
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Tanning kits, kettles and wine have now joined political scandals, gruesome homicides and pictures of crocodiles being attacked by hippos on nzherald.co.nz after its new shopping section was released this week. And it’s just in time for Chrissy!

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Local newspaper heroes
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NZ rags did good at the 2009 Pacific Area Newspaper Publishers’ Association Awards (PANPA) held in Sydney last week.

Fairfax Media is licking its chops after the choice morsels it received. The Timaru Herald won the display advertising and the classified categories for newspapers with a circulation up to 25 …

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All profits down for Aussie media companies
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Seven Media Group’s 2009 annual report reveals profit dropped to AU$12m from AU$142m last year, a fall of 91.2 per cent. This is due to its writedowns—reducing the book value of its media assets because they were overvalued compared to the market value. A company …

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