Browsing: APN

News
APN switches off Volume
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APN launched its weekly street-zine Volume on September 6, 2011 and started competing head-on with Groove Guide and a host of other online outlets. But the tough music/youth/pop culture media market has claimed another victim, because APN has decided to discontinue the print edition after just 33 issues—and on the first day of NZ Music Month. 

News
MSN News boasts large growth after going it alone
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MSN’s recent investment in local news production and global news and video content is paying off big time, with latest Omniture figures showing a whopping 48 percent year-on-year upswing in unique browsers (UBs) visiting MSN’s news portal, up 250,000 to 771,000. In contrast, over the same period, UBs visiting rival Yahoo’s news offering dropped more than ten percent, from 1.7 million to 1.5 million. (Source: Nielsen MI).

News
APN jumps on AR bandwagon
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APN is claiming to be the first New Zealand publisher to launch an augmented reality app, with The Herald’s TimeOut section being made into an interactive print product through the use of regularly updated virtual content. 

News
Latest newspaper stats a mixed bag for print, but big rises for online and mobile
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The latest numbers for newspapers have just been released and, according to Nielsen, readership levels for all dailies via print decreased ‘significantly’, as they did for the country’s biggest newspaper, The New Zealand Herald. But there were plenty of positives, with some readership increases, circulation remaining fairly static for most papers and massive rises in the online and mobile realms taking up some of print’s slack. 

News
Substitutes brought on…
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…as the Ogilvy juggernaut keeps rolling, SparkPHD hires an ‘Irish media maven’, The Radio Network’s long-serving chief exec gets set to step down, Fluxx welcomes the co-founder of the Beige Brigade, Naked nabs a new comms planner, International Rescue adds five newbies to the flock, Media Design School tastes glory in Los Angeles, Lily & Louis wins a couple of accounts, ActionActors takes to the stage and Mark Hanson sets up a new kind of PR agency. 

News
The powerful few: Kiwi media becoming plaything of global shareholders, say researchers
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The News International phone hacking saga put the cosy network of media and government in sharp focus and showed how powerful media organisations can extert undue pressure on lawmakers and law upholders. And, according to a report by AUT University’s Research Centre for Journalism, Media and Democracy (JMAD), similar trends—and their associated dangers—are also evident in New Zealand. 

News
Publishers up the reach, but still hunting for missing moolah
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Much like the domestic magazine sector, newspaper readership remained relatively stable in the latest Nielsen reports and the overall trend for circulation continued downwards. And while the online and mobile properties of the two big publishers are continuing to lure Kiwi eyeballs, recent financial results show the digital dimes still aren’t replacing the lost analog dollars. 

News
The little engine that could (advertise)
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These days advertising seems to encroach on almost everything, public transport especially. But apart from DDB’s Instant Kiwi campaign back in 2010, which saw scenes from the Sistine Chapel installed on the ceilings of buses throughout the city, there hasn’t been much by way of skyward advertising, particularly when it comes to trains. But while the practice may be common in places like the UK, Auckland trains is only just now getting its first dose courtesy of a campaign run by Fly Buys to promote its Star Deals initiative.

News
PriceWaterhouseCoopers plugs in crystal ball, looks into media and entertainment future
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Media and entertainment organisations need to sort out their digital strategies, according to the inaugural Global Entertainment and Media Outlook 2011-2015 report from PriceWaterhouseCoopers. But, as always, it’s a matter of figuring out new ways to turn a profit online, something that will require traditional media organisations to ‘shed conservatism’ if they hope to get with the digital times.

News
Elementary, my dear Herald: APN goes green with new sustainability-focused magazine
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At a time when consumers are increasingly gravitating towards environmentally and socially responsible products, brands are increasingly ramping up their efforts to show their green stripes. Some of them are legit and based around a very real desire to create a better world, while many others appear to be indulging in a spot of greenwashing. But whatever the motivation, it’s a reaction to a definite and growing consumer trend and APN has responded with Element, “the country’s largest mass-reach social marketing magazine”. 

News
GrabOne puffs chest, eats birthday cake, launches new TVC
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How consumers buy stuff has changed a helluva lot in the past year and, after getting its mitts on 65 percent of the daily deal market in New Zealand, GrabOne has played a big part in that evolution. So, to celebrate its first birthday—and the sale of 91,000 movie tickets, 26,000 cupcakes, 39,000 massages and one million holes of golf—it’s made an ad featuring the consumers and merchants who made it all possible.

News
New Idea hunts for new editor as McLarin swaps gossip for good
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The weekly gossip mags haven’t had too much to celebrate recently in terms of readership. But there’s been no shortage of excitement in the rather fluid editorial ranks, with Sido Kitchin and Fiona Fraser moving from APN’s Women’s Weekly to ACP’s Woman’s Day and Sarah Stuart being brought in to replace Kitchin. Now there’s been another big shift, with Hayley McLarin deciding to step down as editor of New Idea magazine after six years at the helm for a role as communications director at CureKids. 

News
APN nabs ‘Grand Slam’ at Canon Media Awards
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A galaxy of industry stars gathered at Sky City on Friday night as the country’s most important and highly sought after print media accolades were dished out at the Canon Media Awards. And there were a few sore heads among the APNers on Saturday morning after they walked out with what they’re calling the ‘Grand Slam’: best website, newspaper of the year, best daily newspaper and best weekly paper.  

News
Herald puts pedal to marketing metal to push new motoring lift-out
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The automotive industry has had a rough time of it recently and there’s been a consolidation of automotive media in the local market, but the New Zealand Herald is obviously confident things are looking up, because it’s taken a fairly bold step and launched a comprehensive new motoring lift-out called Driven and backed it up with a big launch campaign. 

News
Orcon business banner keeps on giving as Webby nominees announced—UPDATED
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Over 10,000 entries were submitted from around the world and the nominees for The Webby’s, AKA the Oscars for nerds, were announced this week. And Special Group’s ‘Living Office’ web banner, New Zealand-based Drugs.com and Supply’s ‘Scam Machine’ for Netsafe are the only local contenders up for an award, while Resn, DraftFCB, Alt Group, Oh Baby, Fairfax and APN all received the next best thing, official honoree status.

News
NZPA hears the death rattle as Fairfax pulls out
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In what could either be seen as another blow to journalism in New Zealand, or a smart business decision that will put an emphasis on exclusive content for the major publishers—and lead to more competition between them—Fairfax has announced that it has discontinued its subscription to the NZPA service, a decision that looks set to bring more than 130 years of news gathering from the press agency in New Zealand to an end.

News
Cudo adds to dizzying array of deals sites, but claims its secret weapon will conquer all
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Inboxes are groaning under the weight of the emails sent out by daily deal sites at the moment. And successful Australian group buying site Cudo and MediaWorks will soon be adding a few more. But while new collaborative buying sites seem to be a dime a dozen at the moment, the newest boy on the increasingly crowded block claims to have a big point of difference: the deals will be promoted regularly on television by a real live human.

News
The Great Deal Wars of 2011 heat up as GrabOne embraces television
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We’re accustomed to seeing marketing fluff from the seemingly never-ending range of new daily deal sites in our inboxes or on our web browsers. But, in what could be seen as evidence that group-buying has gone mainstream in New Zealand, GrabOne is facing up to increased competition and promoting its discounted wares with the help of a couple of new TVCs.

News
When it rains, it pours (with appointments news galore)—UPDATED
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Sheesh, it’s been a big week in the biz. ANZ is now in TBWA\’s hands, the National Bank brand looks like it’s set to be sacrificed, Mojo has just won a few cars and online advertising has moved ahead of radio and magazines in terms of ad revenue. And while all that’s been happening, a range of humans have been moving and shaking all over the show. So, without further ado, Pauline Hanton resigns from her Hypermedia post; ex-Telecom boffin Matt Crockett takes up a big gig with APN in Australia; Barnes, Catmur & Friends gives the new head of digital some natural light; Yahoo!Xtra expands its sales team; and Republik welcomes a new addition.

News
APN lifts NZ-based profits, adds to outdoor arsenal with Oggi acquisition
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As those who use business quips occasionally say, the topline’s for vanity and the bottom line’s for sanity. And if that’s the case then big Aussie publisher APN is relatively sane at the moment, with the New Zealand business reporting growth in earnings before interest and tax of 10 percent in the year to December 31. And, in what has been classified as a “reasonable investment” for APN Outdoor, it has added OGGI’s billboard assets to its already sizable stable.

Opinion
The year in review: Donna O’Keeffe
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With the release of a very popular iPad app, some impressive print readership numbers, an excellent performance at the Qantas Media Awards and a good battle with Stuff for New Zealand’s online eyeball honours, APN shouldn’t be complaining too much over the Christmas break. Here’s what floated the boat of Donna O’Keeffe, advertising director at nzherald.co.nz

News
Ragtimes: APN smirks while Fairfax finds silver linings
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The Nielsen newspaper readership survey year on year comparative results are black and white and read all over: APN’s NZ Herald and the Herald on Sunday are the only newspapers that have improved their readerships nationally, and Sunday News, Dominion Post and Sunday Star-Times, all published by Fairfax, have each lost readership of 10 percent or more throughout the country.

News
Eyeballs rising: Kiwi mags report strong and sustained bar raising
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It hasn’t been an avalanche this time round, but the usual dollop of press releases hit the desk today full of language reminiscent of The Property Press, with virtually every magazine claiming the publishing equivalent of “north facing sun-drenched decks” and “indoor/outdoor flow”. Still, purple prose aside, the latest readership numbers for the mags look pretty good for an industry that has taken a battering over the last couple of years. And this data will be welcome relief to those hoping the good news of three months ago was not an aberration.

News
Lil’ dogs, nudes, long letters and charity win places in the echo chamber
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There were over 1,000 entries from around the world, but there were just 16 golds awarded at the US Direct Marketing Association’s Echo awards and two of them went to New Zealand agencies, with .99 continuing its Midas touch with Air New Zealand’s ‘Nothing to Hide’ in the Consumer-Travel & Hospitality/Transportation section and RAPP Tribal winning for its ‘Thank You Notes’ campaign for Heinz Wattie’s Gourmet Dog in the Production Manufacturing and Distribution category.

News
Tangible Media increases engagement, says ‘I do’ to NZ Weddings
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When Pacific Magazines New Zealand handed over the licences for three of its print babies to APN News and Media a few weeks back, the quarterly NZ Weddings magazine was the one remaining orphan. Apparently, it was offered as part of the package, but, presumably because it was a local publication and was an outright purchase rather than a publishing licence, APN chose not to take it on. Tangible Media had no qualms, however, and has added the magazine to its growing specialist stable.