Browsing: APN

News
Whybin\TBWA campaign draws a line between rugby pros and novices
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Yesterday, APN released a new campaign to promote the addition of OPTA, a rugby analytics tool, to its recently launched rugby portal, which serves as a discrete hub for anything related to the sport. In the campaign, titled ‘Talk like a rugby pro,’ the laconic observations of a rugby novice are juxtaposed to the in-depth analyses of a fan who has access to extra rugby intel (possibly thanks to the information available on the Herald). PLUS: read about which agency lost APN’s creative account.

News
Online audience arms race continues, stuff.co.nz reclaims Auckland title from nzherald.co.nz—UPDATED
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Back in October last year, stuff.co.nz knocked nzherald.co.nz off the top spot in Auckland for the first time. Fairfax saw it as a big win, but NZ Herald editor Tim Murphy tweeted that a response to our story saying it was merely a blip after it climbed back on top soon after. Now, Nielsen online ratings for January show volatility in APN’s numbers since then and a steady rise for Fairfax, which has once again claimed the top spot by the smallest of margins.

News
Owning the airwaves: APN acquires TRN, iHeartRadio and ARN
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APN News & Media Limited today announced in a release that it will acquire full ownership of The Radio Network (TRN) and Australian Radio Network (ARN) from US-based Clear Channel Communications for $246.5 million. This move will give APN 100 percent control of what it claims is the largest network of radio stations across the trans-Tasman region.

News
Print readership slide continues, but news brands grow
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Nielsen and the Audit Bureau of Circulations (ABC) have released 2013’s fourth quarter readership and circulation statistics for newspapers and magazines. And while the previous article on magazines held some good news, the numbers for newspapers are far bleaker. However, it must be remembered that Nielsen’s readership insights for newspapers are exclusively based on print. So while the statistics might not seem promising, they only offer a glimpse at one aspect of readership.

News
The Herald honours McNally’s legacy with advertising challenge
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Last week, APN NZ announced the arrival of the Herald Advertising Challenge, an initiative designed to showcase the opportunities for large scale, integrated campaigns across Herald media channels and get agencies thinking about the possibilities. And, along with the previously announced prize pool, which includes $250,000 of agency rate card media to bring the winning campaign to life and a trip for two members of the team to attend the Festival of Media Global 2014 in Rome, it has announced that teams will also be playing for the Andrew McNally Cup.

News
APN renovates fantasy rugby’s online abode at the Herald
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In anticipation of the Super Rugby hype that will begin to captivate the nation from 15 February, APN has rebranded its sports tipping and fantasy portal as the Dream Team. In addition to a new logo, the updated version will also feature a fresh design, in-game experiences, enhanced functionality and greater integration on the Herald website.

News
We demand a recount
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An eagle-eyed, schadenfreude-loving reader sent us this house ad promoting APN’s special recruitment feature, Career14. Can you spot the issue?

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