Browsing: APN

News
The screen guild: how the big outdoor players are hitching their wagons to the digital gravy train
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The outdoor industry is in the middle of a golden run in New Zealand, with 11 consecutive quarters of growth and a compound annual growth rate (CAGR) of ten percent since Jan 2013 making it second only to online as the fastest growing media channel. Digital screens are driving most of that growth. And things are changing rapidly as all the big players invest heavily to try and get a piece of the pie, so here’s a rundown on what they’re all up to.

News
NZME financial results flat; paywall speculation re-emerges as plans for registration move ahead
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NZME contributed AU$203.7 million revenue and a net profit of AU$30.7 million to APN’s financial figures, but the performance of the various arms—publishing, radio and ecommerce—of the organisation was relatively flat when compared to the figures posted in the previous year. And while Hastings confirmed that digital registrations for the Herald were going to be launched, she said that there were no plans to introduce a paywall this year.

News
Horse’s Mouth: Jane Hastings, NZME
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After a few years running The Radio Network, Jane Hastings took over as chief executive at APN in May and she’s shaken things up since her arrival, hiring a new exec team, embracing cross-selling and cross-promotion across its channels and launching a new brand for the multimedia beast called NZME. Here’s her take on what’s been a whirlwind few months.

News
APN christens its multimedia beast NZME
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Since taking over as the chief executive of APN New Zealand in May, Jane Hastings has been pulling together the discrete threads that make up the conglomerate in an effort to create a seamless entity that can be used to deliver commercial partners’ messages across all the available media properties. And all new things require a name, so for this reason APN sent out a release this morning saying that its print, radio, digital and e-commerce brands will from now on be unified under the moniker NZME (pronounced ‘en zed me’), which stands for New Zealand Media and Entertainment.

News
APN makes hay while the native advertising sun shines with launch of commercial content hub
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Back when newspapers (and, to a lesser degree, magazines) were happily floating down their rivers of gold, the church and state of editorial and sales were kept very separate. But desperate times call for what some may see as desperate measures and as publishers search for new revenue streams, many of them are increasingly offering their skills to help tell the stories of businesses. Now APN has joined that club with the launch of Brand Insight.

News
APN bets on business, follows international publishers’ lead with big site update—UPDATED
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The changes are coming thick and fast at APN NZ under new chief executive Jane Hastings, with a new exec team announced this week, a more integrated sales approach across its media portfolio and some clever new products like ShopViva. And now the Business Herald is getting in on the action, with more tools, more content and more interactivity added to the website in an effort to deliver “more relevant digital news to New Zealanders”.

News
Hauraki breakfast team follow in successful stations’ footsteps, APN gets in on the cross-promotion action
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Radio Hauraki has fully embraced its 13th most-listened to breakfast show tag in recent months, with Jeremy Wells’ brilliant ‘Like Mike’ section being born out of a desire to replicate Mike Hosking’s morning success and a new online video series showing the team heeding memos from on high and doing a few things guaranteed to move them up the rankings, such as using t-shirt cannons and adding some sexual tension to the mix. And, as per usual, they’ve done it in slightly unusual, self-deprecating and moderately NSFW fashion.

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