APN Outdoor and Auckland Council are taking the first step towards transforming Auckland’s CBD into the Times Square of the South Pacific, unveiling the first of six digital billboards to be placed across the city.
This week saw the launch of APN Outdoor’s ‘Turning Heads’ campaign and top of the agenda towards getting people to turn heads is the launch of new large format digital billboards in Auckland.
Around 450 industry folk turned up for APN Outdoor’s Friends in High Places event last night at Mantells to hear Tiki Taane, Sola Rosa, PNC, DJ Sambora and State of Mind. So if you were there—or you want to live vicariously through those that were—here are some glamour shots for your viewing pleasure. All the guests are invited to tag themselves in the album of party pics available on the FIHP Facebook page from this afternoon.
The Christchurch earthquake and New Zealand’s subdued economy are being blamed for Australian media beast APN News & Media’s full-year earnings sinking $45m into the red. The results come at the same time as APN announces an outdoor advertising joint venture with Quadrant Private Equity, allowing it to expand further into Australasia.
It was something of an annus mirabilis for the outdoor sector last year, with a revenue increase of 36 percent in Q3 over the same period in 2010 that was largely attributable to the additional activity around the RWC. There was also some intense jockeying for position in the market with APN and iSite each adding to their arsenal and purchasing Oggi and OTW respectively. APNO’s general manager and chair of OMANZ Phil Clemas shares the love.
As those who use business quips occasionally say, the topline’s for vanity and the bottom line’s for sanity. And if that’s the case then big Aussie publisher APN is relatively sane at the moment, with the New Zealand business reporting growth in earnings before interest and tax of 10 percent in the year to December 31. And, in what has been classified as a “reasonable investment” for APN Outdoor, it has added OGGI’s billboard assets to its already sizable stable.
After Pauline Hanton announced her departure from Adshel and as chair of The Outdoor Media Association of New Zealand (OMANZ), APN Outdoor’s general manager Phil Clemas was pegged as the logical choice to take over. And the OMANZ members agreed, voting him in as the replacement chair.
The first, rather large musical instalment of APN Outdoor’s ‘Friends in High Places’ series was a fairly successful and well-attended venture (particularly given the distinct lack of B2B activity from APNO during the previous year). And the next event in the series is tapping into the Next Top Model phenomenon in an effort to discover adland’s dreamy hunks and smokin’ babes.
APN Outdoor has instituted a new networking programme for its clients and business partners called ‘Friends in High Places’, with the new initiative set to butter up 250 of its clients and business partners with an invite-only show featuring Kiwi singer/songwriter/denim jacket-wearing dreamboat Dane Rumble and rising musical stars Artisan Guns, AutoZamm and Lisa Crawley.
APN Outdoor launches its website today with a barrel of features that bring the outdoor advertising medium to life.
You can map out your whole outdoor campaign before spending a cent on production and media using the Campaign Creator tool. By searching through over 600 sites by size, location and …