Browsing: APN Outdoor

News
APN Outdoor greases its digital wheels (and gives Men’s Health a hand) with creative competition
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Media companies are continually pushing the strength of their particular medium (or combination of mediums). And one popular way to show off capabilities, get creatives thinking about how to use the medium effectively and line up a few leads is to run a creative competition. NZME has its Advertising Challenge. Adshel ran the Creative Challenge for its charity client Surf Lifesaving NZ. And now APN Outdoor is joining in the fun with Pixel361°, a scheme that invites creative minds to create a digital outdoor campaign to raise awareness of the Men’s Health charity.

News
Adshel restructures sales team ahead of digital roll-out, looks to sell advertisers on flexibility
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APN Outdoor started the large-format digital party in New Zealand in 2013, iSite is set to launch its own large format digital network soon and a few other smaller players have added their own sites. Now Adshel is joining in the fun, with 35 digital panels set to be switched on in the Auckland CBD and fringe suburbs in June. And general manager Nick Vile says it opens up a range of possibilities for advertisers.

News
Time for a cold one: Speight’s outdoor campaign responds to the temperature
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The one major advantage of a digital billboard is that it can be updated instantly to reflect something that is happening at a specific moment. During the election, TV3 used this to its advantage by feeding live updates of the results onto APN Outdoor’s collection of digital billboards in Auckland. And now, DDB and ZenithOptimedia are collaborating with Mother Nature on a new outdoor campaign for Speight’s that adjusts in accordance with the temperature.

News
The rectangular glow: Auckland Airport and Westpac get new digital screens
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Digital outdoor advertising again made its way into the media this week with the announcement that a gigantic billboard—the length of a football field and eight storeys tall—was about to be installed at New York City’s Times Square. The story was picked up by various mainstream publications across the world and once again served as a reminder of how hot digital screens are right now. Here in New Zealand, the adoption of digital screens has been slower, but APN Outdoor and Westpac recently added a few more glowing rectangles to Auckland.

News
Digital screens continue their ascent as APN Outdoor announces Auckland Airport plans
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Much in the same way that client demand has driven the search for more granular audience insights, the outdoor industry has also been making moves to meet the growing expectation of digital solutions. APN Outdoor was first to that large-format party with its digital billboard network in Auckland and now it’s set to switch on New Zealand’s largest high-resolution digital billboard at Auckland Airport in December. PLUS: Two new screens coming to ASB Showgrounds.

News
TV3 is the latest brand to trumpet the power of digital outdoor, but is this trend starting to squeeze revenue out of traditional OOH?
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On election night, MediaWorks collaborated with SparkPHD and digital media agency Ngage to feed live election results onto APN Outdoor’s digital billboard network around Auckland, making TV3 the latest brand to adopt a digital approach to outdoor advertising. So given all the hype centred on the versatility and effectiveness of digital OOH advertising, where does this leave traditional outdoor advertising? And is the growth of digital also starting to affect other industries?

News
Insights into outdoor media effectiveness – Millward Brown
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APN Outdoor recently commissioned research consultancy Millward Brown to undertake what has been called the “largest outdoor media study” of its kind in the Australasian market. Millward Brown found that outdoor and television advertising were the best performers in terms of ad recall, with 82 percent of respondents saying they recalled seeing ads in these channels.

News
Interactive digital billboards launched in Auckland, designed to feature Kiwis’ social media posts
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Vodafone has collaborated with Image Centre-owned* digital media agency Ngage and APN Outdoor to launch a series of interactive LED billboards that members of the public will be able to engage with via their mobile phones. The content displayed on each of the three billboards, currently on display in Ponsonby, Eden Terrace and Parnell, is delivered in real time via Vodafone’s machine-to-machine technology, which negates the need for additional cabling and infrastructure.

News
From static signs to digital screens: how the oldest medium is adapting to the new world
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Digital out-of-home is a big growth area for the outdoor sector, with significantly reduced hardware costs and growing awareness of the benefits it has to offer putting some major wind in its sails in recent years. It’s coming off a low base and it’s still in its infancy in New Zealand, but the investment is starting to flow from owners and advertisers. Here’s what some of the main players—APN Outdoor, oOh! Media and Adshel—had to say about the state of DOOH in New Zealand and what they have planned for the future. PLUS: OMANZ announces a new billboard audience measurement system.

News
M&C Saatchi hijacks outdoor ads for Men’s Health Week
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In an effort to encourage Kiwi men to open up, Men’s Health Week (which runs from 9 to 15 June) was launched late last night via a cheeky marketing campaign by M&C Saatchi. The ‘Speak Up’ campaign will see a series of speech bubbles being attached to existing advertisements in the Auckland CBD, Karangahape Road, Newmarket, Grey Lynn and Ponsonby—all areas that have been pinpointed as areas of concern.

Movings/shakings
Movings/Shakings: 2 August
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Carin Hercock swaps APN for Nielsen, the Red Bulletin takes a new approach, Sim Ahmed and Simon Pound join start-up Vend HQ, Damien Shatford signs with the Sweet Shop, Republik gets some Aussie biz, Big Mobile gets bigger, Rose Matafeo changes channels, Stefan Korn takes Creative HQ reins and APN Outdoor heads to Broadway.

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