articles tagged 'APN Outdoor'

Complementary inventory and client opportunities: what Ooh Media's acquisition of Adshel means for New Zealand—UPDATED

  • Advertising
  • August 23, 2018
  • Erin McKenzie
Complementary inventory and client opportunities: what Ooh Media's acquisition of Adshel means for New Zealand—UPDATED

In the wake of news breaking about Ooh Media winning the bidding war to acquire Adhsel from Here, There & Everywhere (HT&E) we take a look at what the move means for the local market. UPDATE: The Australian Competition and Consumer Commission’s (ACCC) decided it will not oppose the acquisition.

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Movings/Shakings: 16 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 16, 2018
  • StopPress Team
Movings/Shakings: 16 January

Industry happenings at 95bFM, MediaWorks, APN Outdoor, Radio New Zealand, Pead PR, Energi, Discovery Communications and NZME.

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APN Outdoor teams up with New Zealand Olympic Committee

  • Advertising
  • November 23, 2017
  • StopPress Team
APN Outdoor teams up with New Zealand Olympic Committee

APN Outdoor is joining forces with the New Zealand Olympic Committee (NZOC) as an official partner of the New Zealand Olympic and Commonwealth Games teams through to 2020.

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Movings/Shakings: 31 October

  • Movings/Shakings, brought to you by Marsden Inch
  • October 31, 2017
  • StopPress Team
Movings/Shakings: 31 October

Industry happenings at Newstalk ZB, ATEED, Vector, ESPN and APN Outdoor.

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APN Outdoor looks to unify outdoor with an industry-wide measurement tool

  • Advertising
  • June 2, 2017
  • StopPress Team
APN Outdoor looks to unify outdoor with an industry-wide measurement tool

A common criticism often levelled at the outdoor advertising industry is that it lacks a single form of measurement to be applied across all providers. But APN Outdoor is looking to change that by launching a new tool.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Adshel and APN Outdoor introduce new digital sites

  • Advertising
  • May 30, 2017
  • StopPress Team
Adshel and APN Outdoor introduce new digital sites

In the past week, both Adshel and APN Outdoor have announced another phase in their digital expansion.

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oOh! Media and APN Outdoor walk away from merger

  • Advertising
  • May 19, 2017
  • StopPress Team
oOh! Media and APN Outdoor walk away from merger

Last year, oOh! Media and APN Outdoor got in on the media merger action by announcing a merger to the ASX. Today that proposal has been terminated. ALSO: read the reasons behind the proposal.

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Movings/Shakings: 26 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 26, 2016
  • StopPress Team
Movings/Shakings:  26 August

Industry happenings at OMD Wellington, MediaWorks, Augusto, APN Outdoor and Robber's Dog.

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APN Outdoor appoints Mike Watkins general manager

  • Movings/Shakings, brought to you by Marsden Inch
  • July 19, 2016
  • StopPress Team
APN Outdoor appoints Mike Watkins general manager

Following the recent departure of Phil Clemas, APN Outdoor has appointed Mike Watkins as its new general manager.

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APN Outdoor announces Phil Clemas's departure

  • Movings/Shakings, brought to you by Marsden Inch
  • May 17, 2016
  • StopPress Team
APN Outdoor announces Phil Clemas's departure

APN Outdoor has announced the resignation of general manager Phil Clemas, who departs for some family time and to reenergise after eight years of dedication to the company.

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APN Outdoor greases its digital wheels (and gives Men's Health a hand) with creative competition

  • Media
  • August 27, 2015
  • StopPress Team
APN Outdoor greases its digital wheels (and gives Men's Health a hand) with creative competition

Media companies are continually pushing the strength of their particular medium (or combination of mediums). And one popular way to show off capabilities, get creatives thinking about how to use the medium effectively and line up a few leads is to run a creative competition. NZME has its Advertising Challenge. Adshel ran the Creative Challenge for its charity client Surf Lifesaving NZ. And now APN Outdoor is joining in the fun with Pixel361°, a scheme that invites creative minds to create a digital outdoor campaign to raise awareness of the Men’s Health charity.

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APN Outdoor continues the consolidation, ups its regional presence with Roadside Attractions acquisition

  • Media
  • August 18, 2015
  • StopPress Team
APN Outdoor continues the consolidation, ups its regional presence with Roadside Attractions acquisition

The battle of the big outdoor players has continued, with APN Outdoor adding 113 more panels to its arsenal after acquiring New Zealand-based billboard business Roadside Attractions from Twisted World Limited for $6.5 million.

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Adshel restructures sales team ahead of digital roll-out, looks to sell advertisers on flexibility

  • Media
  • April 29, 2015
  • Ben Fahy
Adshel restructures sales team ahead of digital roll-out, looks to sell advertisers on flexibility
Image via screenmediadaily.com

APN Outdoor started the large-format digital party in New Zealand in 2013, iSite is set to launch its own large format digital network soon and a few other smaller players have added their own sites. Now Adshel is joining in the fun, with 35 digital panels set to be switched on in the Auckland CBD and fringe suburbs in June. And general manager Nick Vile says it opens up a range of possibilities for advertisers.

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oOh! Media aims for the head in neuroscience study, APN Outdoor goes broad with new research

  • Media
  • March 20, 2015
  • StopPress Team
oOh! Media aims for the head in neuroscience study, APN Outdoor goes broad with new research

The outdoor industry is chugging along nicely at the moment, with a good increase in ad spend in the latest ASA figures and plenty of action on the digital front from the big players. And two of those big players—oOh! Media and APN Outdoor—have released studies they hope will put a bit more wind in the sector's sails.

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Time for a cold one: Speight's outdoor campaign responds to the temperature

  • Outdoor
  • December 5, 2014
  • StopPress Team
Time for a cold one: Speight's outdoor campaign responds to the temperature

The one major advantage of a digital billboard is that it can be updated instantly to reflect something that is happening at a specific moment. During the election, TV3 used this to its advantage by feeding live updates of the results onto APN Outdoor's collection of digital billboards in Auckland. And now, DDB and ZenithOptimedia are collaborating with Mother Nature on a new outdoor campaign for Speight's that adjusts in accordance with the temperature.

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