The market is set to get a sharper picture of New Zealand’s viewing behaviour as the local TV Peoplemeter panel grows by 50 percent across New Zealand. And while The Commercial Communications Council and ANZA have welcomed the change, there’s still a missed opportunity to ensure accurate reporting of ad breaks.
Marketing, advertising & media intelligence
The recent call from Janet Hoek, Professor of Marketing at Otago University for "tobacco-type restrictions" on so-called unhealthy food and drink reflects the continued flawed thinking of many concerned about obesity, says the Association of New Zealand Advertisers' Lindsay Mouat.
Jeremy Irwin has been the main man at the Association of New Zealand Advertisers (ANZA) for the past 15 years. And always having to take the side of advertisers and marketers means he's fought—and won—plenty of ferocious battles with academics, politicians, special interest groups and other antagonists. He's stepping back from the public policy coalface to focus on some well-deserved rose sniffing and, one week ahead of TVNZ-NZ Marketing awards night, Irwin was inducted into the TVNZ Marketing Hall of Fame in front of a 350-strong crowd at the Marketing Association’s Brainy Breakfast yesterday. Here's what he told us about his long and esteemed career in the last issue of NZ Marketing.
Last month the Association of New Zealand Advertisers’ (ANZA) Jeremy Irwin, announced he was stepping down from his role as chief executive to pursue more of his lifestyle interests. But while Irwin’s retirement begins at the end of this month, the former director of Unilever New Zealand, Lindsay Mouat, is getting set to step into Irwin’s shoes.
Jeremy Irwin, the chief executive of the the Association of New Zealand Advertisers (ANZA), has announced he will retire at the end of June.
Members of the marcomms fraternity will be descending on Auckland’s Rendezvous Hotel next month for the Annual Association of New Zealand Advertisers (ANZA) Speakers Summit. And the focus of this year's event will be on consumer engagement and communication effectiveness in a fast-changing world.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
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If you believe the comments of the erudite chaps enlisted to talk about New Zealand's economic situation at the CAANZ/ANZA seminar 'Nurturing the Green Shoots', it's all good news for the marcomms industry in 2010 and the years ahead.
Hear ye, hear ye! ANZA has announced a new code for prevetting liquor ads. It’s a serious thing that needs to be understood to the letter, so here's the full press release:The Advertising Standards Authority’s (ASA) new Code for Naming, Packaging and Labelling of Liquor becomes ...
Advertisers and agencies smell a cost increase behind TVNZ’s bold move to cut agency commissions to 10 per cent by 2011. TVNZ yesterday announced the results of a review into agency remuneration. The proposal to halve media commissions to 10 per cent, in January 2011, was met with swift ...
Nurture, influence, engage: How Marketo Engage, part of Adobe Experience Cloud, is helping businesses drive revenue
Want to be an über-planner? Better enrol in the Strategic Planning workshop at CAANZ/AUT Communications School from 23 to 25 September. James Hurman, helluva nice guy and planning director at Colenso BBDO will present the workshop, designed to amplify the strategic thinking abilities of advertising and marketing professionals. Participants ...
The Association of New Zealand Advertisers (ANZA) Prominent Speakers Forum is being held on Tuesday 15 September at the Rendezvous Hotel in Auckland. The ‘Welcome to the Future – Unleash a Legacy’ theme aims to pinpoint the future direction of brand marketing communication and “challenge marketers as they plan for the ...