articles tagged 'ANZA'

Nielsen expands TV measurement panel, but minute-by-minute ratings remain elusive

  • Advertising
  • September 29, 2017
  • StopPress Team
Nielsen expands TV measurement panel, but minute-by-minute ratings remain elusive

The market is set to get a sharper picture of New Zealand’s viewing behaviour as the local TV Peoplemeter panel grows by 50 percent across New Zealand. And while The Commercial Communications Council and ANZA have welcomed the change, there’s still a missed opportunity to ensure accurate reporting of ad breaks.

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The folly of advertising bans and fat taxes in the fight against obesity

  • Advertising
  • June 7, 2013
  • Lindsay Mouat
The folly of advertising bans and fat taxes in the fight against obesity

The recent call from Janet Hoek, Professor of Marketing at Otago University for "tobacco-type restrictions" on so-called unhealthy food and drink reflects the continued flawed thinking of many concerned about obesity, says the Association of New Zealand Advertisers' Lindsay Mouat.

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Applauding the voice of reason: Irwin inducted into TVNZ Marketing Hall of Fame

  • Advertising
  • August 18, 2011
  • StopPress Team
Applauding the voice of reason: Irwin inducted into TVNZ Marketing Hall of Fame

Jeremy Irwin has been the main man at the Association of New Zealand Advertisers (ANZA) for the past 15 years. And always having to take the side of advertisers and marketers means he's fought—and won—plenty of ferocious battles with academics, politicians, special interest groups and other antagonists. He's stepping back from the public policy coalface to focus on some well-deserved rose sniffing and, one week ahead of TVNZ-NZ Marketing awards night, Irwin was inducted into the TVNZ Marketing Hall of Fame in front of a 350-strong crowd at the Marketing Association’s Brainy Breakfast yesterday. Here's what he told us about his long and esteemed career in the last issue of NZ Marketing.

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TVNZ-NZ Marketing Awards 2015
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As Irwin packs up office, ANZA names its new chief executive

  • Advertising
  • June 24, 2011
  • StopPress Team
As Irwin packs up office, ANZA names its new chief executive

Last month the Association of New Zealand Advertisers’ (ANZA) Jeremy Irwin, announced he was stepping down from his role as chief executive to pursue more of his lifestyle interests. But while Irwin’s retirement begins at the end of this month, the former director of Unilever New Zealand, Lindsay Mouat, is getting set to step into Irwin’s shoes. 

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Irwin pulls pin after 15 years as ANZA head

  • Advertising
  • May 5, 2011
  • StopPress Team
Irwin pulls pin after 15 years as ANZA head

Jeremy Irwin, the chief executive of the the Association of New Zealand Advertisers (ANZA), has announced he will retire at the end of June. 

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Range of gurus set to deliver shiny pearls of marcomms wisdom

  • Advertising
  • August 17, 2010
  • StopPress Team
Range of gurus set to deliver shiny pearls of marcomms wisdom

Members of the marcomms fraternity will be descending on Auckland’s Rendezvous Hotel next month for the Annual Association of New Zealand Advertisers (ANZA) Speakers Summit. And the focus of this year's event will be on consumer engagement and communication effectiveness in a fast-changing world.

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Movings/shakings/comings/goings

  • Advertising
  • May 4, 2010
  • StopPress Team
Movings/shakings/comings/goings

News: now in one easily digestible tablet.

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NZ's Muslim economy: "Mostly Sunni, only partially Shiite"

  • Advertising
  • April 29, 2010
  • Ben Fahy
NZ's Muslim economy: "Mostly Sunni, only partially Shiite"

If you believe the comments of the erudite chaps enlisted to talk about New Zealand's economic situation at the CAANZ/ANZA seminar 'Nurturing the Green Shoots', it's all good news for the marcomms industry in 2010 and the years ahead.

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New code for prevetting liquor ads

  • Advertising
  • October 1, 2009
  • Frances Chan
New code for prevetting liquor ads

Hear ye, hear ye! ANZA has announced a new code for prevetting liquor ads. It’s a serious thing that needs to be understood to the letter, so here's the full press release:The Advertising Standards Authority’s (ASA) new Code for Naming, Packaging and Labelling of Liquor becomes ...

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Advertisers smell a rate behind TVNZ cut

  • Advertising
  • September 24, 2009
  • Vincent Heeringa
Advertisers smell a rate behind TVNZ cut

Advertisers and agencies smell a cost increase behind TVNZ’s bold move to cut agency commissions to 10 per cent by 2011. TVNZ yesterday announced the results of a review into agency remuneration. The proposal to halve media commissions to 10 per cent, in January 2011, was met with swift ...

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Amp your plan

  • Events
  • September 1, 2009
  • Frances Chan

Want to be an über-planner? Better enrol in the Strategic Planning workshop at CAANZ/AUT Communications School from 23 to 25 September. James Hurman, helluva nice guy and planning director at Colenso BBDO will present the workshop, designed to amplify the strategic thinking abilities of advertising and marketing professionals. Participants ...

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Unleash a legacy

  • Events
  • August 30, 2009
  • Frances Chan
Unleash a legacy

The Association of New Zealand Advertisers (ANZA) Prominent Speakers Forum is being held on Tuesday 15 September at the Rendezvous Hotel in Auckland. The ‘Welcome to the Future – Unleash a Legacy’ theme aims to pinpoint the future direction of brand marketing communication and “challenge marketers as they plan for the ...

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