Browsing: Anthony Gardiner

Movings/shakings
Movings/Shakings: 2 May
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Changes ahoy at VodaClear, Anthony Gardiner to go it alone, new hires for iSite, Ooh!, Shout, PR Shop and PPR, APN flicks off its southern titles, Madant starts a new experiential division and NZ PC World gets a new editor.

News
Making the data sing: Facebook and iTunes collide as Kiwi website 25mostplayed.com goes live
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The confluence of data and creativity—and figuring out how to combine the ‘math and magic’ to best effect—seems destined to be one of the marketing world’s biggest challenges in coming years. And Anthony Gardiner has checked both of those boxes with a website called www.25mostplayed.com that, by combining Facebook data and iTunes data, offers a look at what’s tickling the musical fancy of different demographics.

News
The Year in Review: Anthony Gardiner
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Creative ideas increasingly need to be media ideas—and specifically social media ideas. And OMD recognised this earlier this year by hiring social strategist, self-proclaimed ‘askhole’, opinionated mofo, treasure hunt lover and enthusiastic supporter of the Herne Bay Local Anthony Gardiner. So get these opinions down ‘ya gullet.

Opinion
Influencing the influencers
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We have seen marketing messages evolve from “Hey! This is what I want you to think about my product” through to the modern day nirvana of having citizen marketers doing our advertising for us. The shift has been from the brand as the story teller to having stories told about the brand. And who better to tell these stories than the fabled mass influencer?

Opinion
Is Google+ the Facebook killer?—UPDATED
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Hopefully. After one week of playing with it, I’m impressed. The ease of keeping your profile secure from certain people and being able to easily see exactly what information is displayed to who, as well as the addition of “Hang outs” and a few other features is great.

Opinion
Patience is a virtue: Anthony Gardiner’s guide to social media strategy
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This is a synopsis of the advice I give all of my clients during our initial meeting and some of what I talk about when giving my painful lectures/presentations. It is the slow, patient, credible, organic and day-to-day way of maximising your results from social media and I have found these principles to be pretty solid over the four years I have been involved in this industry.

Opinion
Getting the measure of social media
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What is it that you would like to achieve with social media? “Oh, umm, it’s just a space our company should be in”. Unfortunately, this is an all too common response to the first question I ask. If you don’t know what you want to achieve, how would you ever know if your campaign was a success?