Gladeye carried out the full range of digital services in creating a site that showcased Air New Zealand’s support of scientific research in Antarctica. The website made full use of imagery and video supplied by National Geographic. Plus: Gladeye gets international recognition for its own site.
New Zealand has a special connection to Antarctica, due to a combination of our close proximity, the past efforts of explorers like Edmund Hillary and our ongoing investment into scientific research on, protection of and stake in the icy continent. And, in an effort to draw attention to some of the altruistic, world-leading work the New Zealand Antarctic Research Institute is doing to unlock the secrets of Antarctica and the Southern Ocean, the appropriately named BRR was enlisted to create a new identity.