Sugar & Partners has been named as the Blues lead strategic and creative agency after a competitive pitch, with the long-time incumbent Big deciding not to participate in the review.
As part of our series with the One Percent Collective that’s dedicated to celebrating good work and inspiring a bit more generosity, Ant Salmon, managing director of Big Communications, doffs his cap to Andy McDowell and all the others who have done their own thing.
For many years, Vero has taken a bovine-heavy approach to its advertising. And while Sensation, the company’s 1200kg Black Angus bull mascot who burst onto the scene in 2003 when Big launched the brand in New Zealand, features at the end of its new 60 second spot, the company has taken a different, more serious tack in an effort to show that insurance ‘is not about things going wrong, it’s about an insurer putting them right’.
The tenth year of Auckland indie Big Communications has been another solid one, with new clients like Motorcorp, Barfoot & Thompson, ATEED and The Langham, and more good stuff as part of the long-running Vero campaign. Managing director Ant Salmon goes long.
Big Communications already has a solid list of Auckland-centric clients on its roster, such as ATEED, Auckland Rugby, Barfoot & Thompson and The Blues. And it’s added another one to that list: The Langham Auckland.
In a slightly unusual move, Motorcorp Distributors Limited has appointed Big Communications as its agency partner on the Land Rover and Jaguar brands while allowing it to maintain its existing relationship with Škoda. The other two Motorcorp brands, Renault and Volvo, will remain with Publicis Mojo, which was awarded the business in March last year, and media planning and buying for all four brands will stay with ZenithOptimedia.
Barfoot & Thompson, New Zealand’s largest privately owned real estate company, has appointed Big Communications as its advertising and direct marketing agency, taking over from Voice.
Škoda New Zealand has appointed Big Communications as its strategic and creative agency, with James Yates, general manager of Škoda New Zealand saying that the agency presented a compelling strategy for the brand in a three-way pitch.