Browsing: Ant Farac

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StopPress/MediaWorks TVC of the Year: New World, Vodafone and Sky take top honours
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There was intellectual dissection, there were furrowed brows, there were plates of calamari (hopefully the kind from the sea), there were big jugs of beer, there were raised voices, there were occasional bouts of physical violence and, eventually, there was quorum as a panel of esteemed judges chose New World and Colenso BBDO’s rather fruity Fruit and Vege Pro as the victor in the StopPress/MediaWorks TVC of the Year, with Vodafone’s Piggy Sue and Sky’s Murmuration second and third. PLUS: other category winners for craft, degree of difficulty and clever use of TV.

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Clemenger double: ‘Mistakes’ picks up StopPress/MediaWorks TVC of the Year, ‘Blazed As’ shares craft category spoils with DDB’s ‘Born to Defy’—UPDATED
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Last week, StopPress met with an estimable judging panel in an effort to determine which finalist in the StopPress/MediaWorks TVC of the Year competition was most deserving of this year’s title. Copious head scratching, contemplative groans and a fair bit of imbibing ensued as the judges weighed up the pros and cons of the campaigns over a lunch at Auckland’s Neighbourhood brew bar. And by the end of this highly scientific estimation of the effectiveness of the each campaign, the judges came to a final shortlist of three candidates: ‘Mistakes’ for the New Zealand Transport Agency (NZTA) by Clemenger BBDO, ‘Devil’s Chair’ for NZI by FCB and ‘The People’s Film’ for VW by Colenso BBDO. PLUS: ‘Blazed As’ for the NZTA by Clemenger BBDO and ‘Born to Defy’ for Steinlager by DDB took out the top spots in the craft category.

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MediaWorks aims to ensnare more ‘Block-a-holics’ with cross-channel marketing push
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On Sunday night, MediaWorks unveiled the four couples that will gain palm calluses, lose sleep and drink copious cups of Wild Bean Coffee during the third season of The Block NZ. And given the solid ratings the show attracted in previous seasons, MediaWorks has given the latest edition a strong promotional push across its entire offering. Here’s a breakdown of how the broadcaster aims to hold onto its stong fan base. PLUS: find out which brands are partnering with MediaWorks for this season.

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MediaWorks unveils The Edge TV
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The creative team behind The Edge TV were in the MediaWorks offices until the wee hours of Friday morning, putting together the final pieces for the Edge TV, a project that was first announced in April. PLUS: the network stoush continues.

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Self-promotion rewarded as Kiwi TV networks win plaudits at Promax
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The Promax BDA awards aim to celebrate the world’s best brand, creative and marketing initiatives within the television industry—and the agencies and network creative departments responsible for them. And TVNZ and Spicer & Martin, Sky and Brandspank, and MediaWorks all returned home from the Australia/New Zealand ceremony last week in Sydney with a few gongs between them.