articles tagged 'Anna Curzon'

Movings|Shakings: 8 May—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • May 8, 2015
  • StopPress Team
Movings|Shakings: 8 May—UPDATED

News from ASB, NZME, MediaWorks, Sugar & Partners, Datalicious, Yahoo New Zealand, CanTeen, Bite and NZ Women's Weekly.

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Movings|Shakings: 24 April

  • Movings/Shakings, brought to you by Marsden Inch
  • April 24, 2015
  • StopPress Team
Movings|Shakings: 24 April

Changes at ASB, Starcom/ZO, TVNZ, Ambient Group, MediaWorks and Fonterra.

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What's Next? Anna Curzon

  • What's next?
  • December 22, 2014
  • StopPress Team
What's Next? Anna Curzon

We asked some stalwarts a simple question. Here's what Anna Curzon, general manager marketing at ASB, had to say.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Following the audience: big brands collaborating with Facebook

  • Advertising
  • October 30, 2014
  • Damien Venuto
Following the audience: big brands collaborating with Facebook

Every day, around two million Kiwis log onto Facebook to scroll down their newsfeeds to see what is happening in their lives. And according to Stephen Scheeler, the company’s head of New Zealand, these aren’t sporadic single visits because the average user peruses the site around 15 times in a single day. “For those two million Kiwis on Facebook, about 12 percent of their media consumption is Facebook,” says Scheeler. “Remember, eight years ago it was zero. So this has been a massive shift.” The rapid migration of audiences into the digital realm is by no means surprising, but such statistics are increasingly serving as strong impetus for brands to shift their commercial messaging to where the eyes are. So we take a look at how brands are collaborating with the social media juggernaut to spread their commercial messages.

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Money talks: ASB takes more empathetic—and scientific—approach to comms and content in new Succeed On campaign

  • Advertising
  • September 9, 2014
  • Ben Fahy
Money talks: ASB takes more empathetic—and scientific—approach to comms and content in new Succeed On campaign

It's fair to say the last major campaign launched by ASB didn't go as well as planned, with the shouty, bearded frontman Brian Blessed being sent back to Blighty a bit earlier than expected. The bank's Succeed On tagline remained, however, and, after being in a bit of a holding pattern as far as its comms were concerned, ASB has now returned with a new campaign via Saatchi & Saatchi that aims to show how New Zealanders really talk about money—and the ASB products and services that might be able to help them deal with it.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Podcast: ASB Bank's online and social media gambits

  • media
  • July 11, 2013
  • StopPress Team
Podcast: ASB Bank's online and social media gambits

On the latest NZ Digital Podcast, host Paul Spain talks to ASB Bank's online marketing team about its digital campaigns and social media activities, including #LikeLoan.

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Blessed be the bank that celebrates success

  • Marketing
  • February 15, 2013
  • Ben Fahy
Blessed be the bank that celebrates success

ASB has a good pedigree when it comes to using likeable characters in its marketing. And, after seven months of planning with its agency Saatchi & Saatchi, it's hoping it has created another one after foisting the bearded, booming Brian Blessed on the nation to help get New Zealanders to celebrate success, no matter how small that success might be.

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ASB's new mobile app: creating digital gimmickry or creating the future?

  • Mobile
  • August 2, 2012
  • Ben Fahy
ASB's new mobile app: creating digital gimmickry or creating the future?

ASB has earned a reputation as one of the world's most innovative banks, as evidenced by its inclusion on the Financial Brand's list of ten brands to watch, the Top 35 Banks on Facebook and Top 35 Banks on Twitter. It was the first to launch internet banking in New Zealand in 1997, its virtual 'Facebranch' was an award-winning world-first, and its latest development has followed that trajectory by letting users pay Facebook friends through its updated mobile app. So is it digital gimmickry? Or is ASB adhering to its slogan and creating the future? We chat with general manager, brand experience and digital channels Anna Curzon.

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Digital and physical collide as Saatchi & Saatchi launches first major piece of ASB work

  • Advertising
  • July 27, 2012
  • Ben Fahy
Digital and physical collide as Saatchi & Saatchi launches first major piece of ASB work

Given Facebook's pervasiveness, it's not entirely surprising to learn the 'Facebook in real life theme' is already pretty fertile comedic territory. And ASB's new agency Saatchi & Saatchi, with Thick as Thieves on production duties, has tapped into that idea for its first major piece of work for the bank, an online-only campaign to promote the new Facebook payments platform that shows what such a transaction might look like 'IRL'.

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ASB’s social development continues apace with Facebook payments

  • Digital
  • June 21, 2012
  • StopPress Team
ASB’s social development continues apace with Facebook payments

Fresh from being named as New Zealand’s best online bank by Canstar, and following on from the world’s first virtual Facebook branch in late 2010, ASB has taken the next logical step, with users soon able to make payments directly to their Facebook friends.

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Virtually assured: ASB branches out with new Facebranch

  • Digital
  • September 13, 2010
  • StopPress Team
Virtually assured: ASB branches out with new Facebranch

For its latest customer service trick, ASB has fully embraced social media, gone completely virtual and launched a real-time, secure, person-to-person banking application on Facebook, something it claims is a world-first.

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