String Theory has launched yet another impressively creative short film to promote not-for-profit organisation Good Books, using production company Plenty. The result is an ethereal rendition of Alice’s Adventures in Wonderland, which is a hearty and satisfying feast for the eyeballs.
For sometime now the general consensus behind website design (and many other kinds of design) is that less is more. Web designers aim to make sites as easy to navigate as possible, rather than assaulting visitors with flashing green neon and trillions of different icons like early websites did in the late 90s. But like many things in life with a cyclical nature (fashion, music and food trends to name a few), perhaps websites are no different. And while we’re not sure if we can call it a trend, we have noticed a few more web designers and developers cramming more into their website designs, creating a retinal overload which is surprisingly pleasing. Digital agency Resn is one of them, making a name for itself by thinking a bit differently and capturing our attention through its creative, animated website designs.
Colenso BBDO and Assembly have borrowed a few tips from The Incredible Hulk in a new Just Juice campaign that shows a series characters drinking juice and then transforming into different, more colourful versions of themselves. But rather than turning into a massive green monsters with temper problems, the black-and-white, 2D characters simply change into happier, colorful 3D versions of themselves.
Airbnb has made some quality ads in its time, with everything from the charming and inventive crowd-sourced film Hollywood & Vines to the rather enticing spot for its recent—and slightly controversial—rebrand. And now it’s made another stunner with the help of Kiwi animation house Cirkus.
What makes people do Dry July? Screaming headaches and lowered IQ, greasy breakfasts with two days’ worth of calories, smartphone picture evidence of bad nudity ….and maybe even a goat inexplicably resident in the kitchen? Or is it because they want to see what they could achieve without a hangover?
Toybox, Clemenger BBDO and many freelancers have created the mesmerizing animation for the 2014 Dry July launch video.
Auckland-based Media Design School says a new collaboration in the US will provide a talent pool for blockbuster filmmakers and games studios in California. It’s launching Media Design School of Digital Arts at NewSchool of Architecture and Design in San Diego.
The mobile apps that virtually put you aboard America’s Cup boats hint at the immersive experience sports events could become, says Ian Taylor, head of Animation Research, which collaborated to make them.
When Terry the Bi Bipolar Polar Bear first appeared online five years ago, he “was a minor internet hit amongst bi’s, bipolars and bears”. And now, thanks to creator/writer/performer Jeremy Dillon, Pukeko Pictures and Yukfoo Animation, he’s back—and he’s better than ever.
Yukfoo is now in its teens and all the pimply awkwardness it implies. To celebrate, the studio has released a showreel of its earliest works – including this infamous bunny-laden piece for Vodafone New Zealand.