Browsing: Angus Hennah
Brad Thorn put his husky voice to good use for Rebel Sport’s ‘Ode to Winter’ campaign by reading a poem written by Ogilvy & Mather’s departing executive creative director Angus Hennah. And Ladi6 has put her sultry voice to good use in her first ever TV brand spot by reading a poem about summer.
StopPress understands that Ogilvy and Mather’s executive creative director Angus Hennah has left his post at the agency, bringing an end to his two-year stint. Paul Manning, Ogilvy’s executive director, says that Hennah made the decision to resign and that the team at Ogilvy was disappointed to see him depart.
Rebel Sport is continuing its facts-based advertising approach with a new spot that alludes to the natural advantage that left-handed batsmen have over their right-handed counterparts. The 30-second clip, which was conceptualised by Ogilvy and shot by Film 360, is the latest iteration of the ongoing ‘no one gets sports like us’ positioning, and follows on from Rebel Sport’s ‘Sprinting or Flying?’ TVC that was released toward the end of last year.
Forest & Bird’s interactive print campaign continues to forge ahead, and this time readers will be graduated from using a $5 note and asked to reach for their $10 and $50 note, to put the whio or the kokako back into the illustrated scene. Meanwhile, the $5 campaign is forging into uncharted territory for Forest & Bird: the readers of New Idea.
The latest Forest & Bird fundraising print campaign by Ogilvy & Mather New Zealand hopes to get readers physically reaching into their wallets by asking them to hold up a $5 note and complete the picture of the Campbell Island flora and fauna.
Just as Amnesty International drew attention to the plight of those in other less tolerant parts of the world with Trial by Timeline and as NZTA drew attention to the danger of speed with Flash Driving, WWF New Zealand and Ogilvy & Mather are also using Facebook creatively to draw attention to the critically endangered Maui’s dolphin.
It’s a car that claims to get your heart racing. So Holden and Ogilvy have dangled a carrot to those who reckon they can do the opposite with a new digitally-led campaign aimed at changing the perception of the Barina.
iSite Media switches agencies, Ogilvy & Mather locks in a pair of creative directors, Andrew Sparrow goes it alone, Kraft New Zealand gets with the Mondelez International programme, Phil Clemas takes on Men’s Health Trust role and David Bell’s foray into writing.
When it rains it pours, and Ogilvy & Mather’s doors have been swinging in recent months. But executive director Paul Manning says exit interviews with those departing showed there is “really no particular cause or pattern”.
Since it won the New Zealand Pork account early last year, Ogilvy has been on a mission to change outdated perceptions and “drive purchase behaviour through a journey of digital awareness, engaging in-store communications, promotions and demonstration”. It brought chef Simon Gault onboard as spokescook for the Extraordinary Kitchen campaign and focused heavily on retail. But, like its recent change of direction for Holden, it’s tried to bring a bit more emotion to the table and, as executive creative director Angus Hennah says, “tell simple human stories that make pork the hero”.
It’s been a while between brand ads for Holden, with the car company favouring Clarke Gayford, a stark warehouse and a bit of glitchy electronica to spruik its various models recently. But, with the help of Ogilvy and Robber’s Dog, it’s taken a slightly more creative, emotional and story-based approach with a nice new spot featuring a twitchy main protagonist who, like the self-harming, car-loving cat in the Toyota Corolla campaign, finds unexpected peace in his vehicle.
The Greg Partington-owned Shopping Channel launches on 1 October on Sky and Freeview channel 18. And, along with a series of ads featuring some of the hosts imploring Kiwi businesses to sell their stuff on the box, plenty of giveaways on Facebook and a fair bit of social media activity, Ogilvy and Robber’s Dog have also released a new TVC, one of the first projects new executive creative director Angus Hennah got stuck into after he arrived at the agency in July.