Ill-conceived packaging rebrands have been known to cost brands millions in lost revenue. So, why is Gregg’s taking the risk by changing the look of its herbs and spices? And what is it doing to ensure the change isn’t added to the canon of catastrophes?
FCB has been running like a dream in recent years, and so has its media arm FCB Media, with four best in shows in the past five years at the Media Awards/The Beacons, a few big clients added to its roster and its integrated offering proving to be a major point of difference. But the world has changed and FCB Media has recently changed its structure to better suit it, with the skills of the digital department now being distributed more broadly across the agency. Managing director Derek Lindsay talks about its philosophy, adding value to clients’ businesses and addressing some of the perception problems media agencies currently face.
Russell Browne heads to Brazil, Angela Spain gets some Asia-Pacific props, Veitch subs in for Deaks, Brent Smart moves up the Saatchi chain, 3rd Eye adds twins, Otago University students impress at Australian Planning Idol and Kenexa names New Zealand’s top workplaces.
Three years after winning the Westfield New Zealand account, DraftFCB has resigned the business, with the agency finishing up on 31 March.
When it comes to Kiwi viral sensations, we may have a new champion, because DraftFCB, Mini and the SPCA’s campaign that put homeless mutts behind the wheel of a modified Mini has been picked up by most of the world’s major media outlets, been the most shared video on BBC three days running, with 225,000 shares to Facebook and 7,900 to Twitter, and ranks as the biggest news event on Campbell Live in its seven-and-a-half year history.
Shine’s Julian Andrews goes free range, APN announces its new Herald line-up, DDB welcomes back a prodigal duo, Admission admits many, TradeMe seeks out Vivaki, DraftFCB activates a rising star, Komli launches its mobile ad network, Ngage gets its FIX and Steve Price spruiks Panasonic’s smart TVs.
Kamran Kazalbash has been appointed as the general manager of retail at DraftFCB and Angela Spain will be coming on board as general manager of the agency’s public relations arm.