articles tagged 'Angela Barnett'

Out of chaos comes order: Angela Barnett rallies for adland to move beyond Kevin Roberts

  • Opinion
  • August 8, 2016
  • Angela Barnett
Out of chaos comes order: Angela Barnett rallies for adland to move beyond Kevin Roberts

FABIK (Fucking Awesome Bulimics I Know) founder Angela Barnett draws attention to the fact only two percent of ads show women as intelligent and believes the Kevin Roberts saga can be used as a catalyst for change.

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Special K encourages women to embrace their bodies, moves on from slim models in red attire

  • Advertising
  • April 19, 2016
  • Holly Bagge
Special K encourages women to embrace their bodies, moves on from slim models in red attire

Kellogg’s has launched a new campaign via Pead PR, Mindshare and JWT Social for its Special K brand dubbed ‘Own it’, in partnership with Women’s Health Action, which celebrates women and encourages them to embrace their bodies, whatever the size, shape or form and celebrate their inner strength. The initiative is being pushed out through social media using some Kiwi role models to help get the message across. PLUS: while the message for women to embrace their bodies is good, is it going to be taken seriously when the Special K brand was built around the idea dieting and losing weight? FABIK’s Angela Barnett shares her view.

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