Is embracing your naughty, deviant side okay if what you’re consuming is really good? Hell yes, according to Coca Cola Amatil, whose launch campaign for its Deep Spring Naturals range has been asking New Zealanders to confess their naughty deeds since 1 May.
After a competitive pitch, Post Creative has been brought on to ‘engineer influence’ for the Green Party’s upcoming election campaign. PLUS: which agencies are working with the other major parties?
No longer afraid of having their masculinity questioned, modern Kiwi men are following the likes Gordon Ramsay, Manu Feildel and Michael Van de Elzen into the kitchen, and this has created a gap in the market that Cerebos Gregg’s hopes to exploit by giving their F. Whitlock & Sons range a distinctly masculine appeal.
Wattie’s tomato sauce is a staple of many a pantry, fridge or glove box in New Zealand. And whether it’s the heel of a hand planted on the base of the bottle, some vigorous shaking or an intense windmill action, passionate Kiwi sauce fans employ a range of techniques to get every last drop of that glorious red elixir out of the bottle. Now, to launch its new stuck-sauce solution, the Upside Down Bottle, Heinz Wattie’s and Running with Scissors have launched a new brand campaign that celebrates that ingenuity.
The tinsel is going up around the nation’s shops, the Cliff Richard carol CD is being dusted off and the festive retail shouting is already underway. But rather than add to the commercial cacophony, Running with Scissors and The Good Taste Company have tried to create something of a reprieve with a campaign for its new Double-Ups range.
2011 was another good year for the indies, which are often playing in the same sandpit as the big boys and occasionally stealing their spades and buckets. And, with a range of experienced big agency campaigners now plying their trade outside the walls of the multinationals, this trend looks set to continue. Running With Scissors’ two main brains Friday O’Flaherty and Andy Mitchell get their freak on.
As John Armstrong said in the NZ Herald, the Greens are on a roll in the polls, have largely shed their image as a “bunch of bicycle-clip-wearing eco-obsessives”, and “have made their strongest pitch yet to be treated as serious participants in the debate on economic policy”. The National Party don’t think much of the ‘Green Wave’, and neither does Act for that matter. But the Green Party hopes to convince the public with its new campaign, which is positioned around the primary message of voting ‘For a richer New Zealand’. The campaign was timed with the party’s unveiling of its Green Jobs Initiative, which plans to create 100,000 clean green job that will “be at the heart of a new economy for New Zealand”.
The fund-raising ball is well and truly rolling for LifeWise’s The BigSleepOut. But it’s not too late to send a few dollars the way of some of your fellow marketing/business types who are sleeping rough for a night on 14 October and raising awareness and money for homeless people.