A number of ads featuring top sports stars often revolve around them needing the very best to perform at their peak (even if it is rugby players needing the very best deodorant, hair care products or, most ridiculously, batteries). But George Weston Foods, Colenso BBDO and Finch have given that advertising cliche a bit of a nudge by focusing on a hardcore four square warrior for the launch of its new Tip Top Hi-Protein Bread.
Browsing: Andy McLeish
After picking up agency of the year in the inaugural Asia Pacific Effie Awards earlier in the year, Colenso BBDO has followed it up with a good haul at the Asian Marketing Effectiveness and Strategy Awards (AMES) in Singapore. And Saatchi & Saatchi was hot on its heels.
Just a few weeks after being named agency of the year at Axis, Colenso BBDO has picked up another agency of the year accolade, this time at the inaugural Asia Pacific Effie Awards.
More stunning moves than Kasparov versus Deep Blue.