The Apple vs Android debate has hit the banks, as BNZ rolls out Android Pay with Krunch and Colenso BBDO in the wake of ANZ’s Apple Pay.
Marketing, advertising & media intelligence
Today, MediaWorks launched an improved version of its 3Now app, which now features a fresh look and upgraded functionality. We chat to MediaWorks chief information and product officer Tom Cotter about what users and advertisers alike can expect from the revamp.
2014 was Android's biggest ever year, with one billion handsets shipped around the world (Apple shipped 193 million and made more on app purchases). It has a big focus on growing that number and getting its phones into developing markets. So, it's done the logical thing and embraced the power of animals in advertising as part of its 'Be together. Not the same' campaign.
Pickling enthusiasts will be pleased to find that the new Google Calendar app for Android embraces this niche hobby.
The wait for mobile viewing is over for Sky subscribers who don’t own iPads, as the broadcaster has just announced the launch of a new version of the Sky Go app that’s compatible on certain versions of Samsung Galaxy smartphones and tablets. Since launching in December last year, the Sky Go app has only been available to subscribers via Apple’s products—and the popularity of this initial release has led Sky to increase the inclusivity of its offering. Updated with statistics from Nielsen and with comments from TVNZ's general manager of on-demand Jason Foden.
MEA Mobile has rounded out the platform suite for its iSupr8 app, which lets uers add vintage-style filters to video in a range of resolutions. It hopes to rival the likes of Vine and Instagram by catering to pro photographers as well as consumers.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
The proliferation of smartphone ownership changed the vocabulary of body language, in the sense that it stopped people from pointing to a bare wrist when asked for the time. These days, when asked for the time, people almost reflexively clutch at their pockets as an allusion to their phones. But, now, Google is attempting to rewind the evolution of body language by introducing Android Wear, a modified operating system that can be used in a range of smartwatches that consumers – beyond tech junkies – would actually consider wearing.
The creator of the Android app Caller Ads, currently being piloted, is targeting telcos and advertisers that have messages to push to prepay mobile users. The cloud-based service's first iteration is like an audio pre-roll subscribers opt to take before a call.
Radio streaming service Pandora has brought the functionality it introduced in its 5.0 app for iOS devices earlier this year to a new version for Android tablets. The interface of Pandora 5.0 for Android tablets has also been optimised for the larger screen size of these devices.
The marketing deal between Google's Android and Nestle's Kit Kat was celebrated by the marketing fraternity (the choc-tech website is worth a look) and met with surprise by some in the tech space (it was initially thought the new IOS would be called Key Lime Pie). But, as this cartoon suggests, real humans may have a different take on the deal.
Vodafone hopes to launch its SmartPass mobile payments app in the next few months and in the meantime is trialling it on Samsung's Galaxy S3 and HTC's One, in partnership with Visa and BNZ.
Google was up to K for the latest version of its Android OS, 4.4 - this time generic sweet treats have taken a back seat to some Kitkat campaign deliciousness. These chocolate bars are the perfect second screen companion, compatible with all liquid accessories.
TVNZ will launch its OnDemand app for Samsung Galaxy devices on Friday 23 August.
A round up of the news from Google's I/O conference, including news of a new streaming music service, redesigns everywhere, map goodness and tools for frazzled Android developers.
Apple smartphones are on the decline while Samsung's star is burning brighter, but the iPhone and iPad manufacturer is still leaps and bounds ahead of competitors in New Zealand, according to mobile ad network InMobi.