Browsing: Andrew Szusterman
Every year new things are added to the never-ending pile of history. And yesterday, MediaWorks dropped the TV3 fern into the landfill and signalled a fresh start with the launch of Three. We chat to a few of the minds behind this move and discover that brands sometimes need to evolve with the changing times.
The latest ASA figures showed the radio industry grew its ad revenue by 2.5 percent and maintained stable share of all advertising at 11 percent. And it’s good news on the audience front too, with the latest six-monthly audience research figures showing that commercial radio in New Zealand has more listeners now that at any time in the past decade.
As of yesterday, Kiwi FM could add “60 percent” in front of its name, as MediaWorks announced a new format that will see the introduction of 40 percent international music. But while the fully New Zealand playlist is set to be sacrificed, the government cash it receives won’t be.