Browsing: Andrew Reinholds

News
Industry welcomes KPEX, but also asks a few questions
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While yesterday’s announcement by the nation’s big four publishers about the creation of a joint ad exchange has largely been welcomed by the industry as positive move that could, if effective, serve to keep a bigger chunk of ad spend in the local market rather than feeding it into the international exchanges, it has also raised a few questions that will need to be answered as it comes into effect. We chat to the big brains at Countdown, Pak ‘n Save, OMD, VivaKi, Acquire Online, ANZA, Bauer and TVNZ about this move.

News
Four of New Zealand’s biggest media companies form ad exchange alliance, aim to take on Google and Facebook—UPDATED
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In a joint statement released earlier today, Fairfax Media, MediaWorks, NZME and TVNZ announced the launch of a new local advertising exchange service called the Kiwi Premium Advertising Exchange (KPEX), which will provide advertisers access to premium advertising inventory across each of the publishers’ online properties. So will this give the local players the scale to compete with Facebook and Google’s respective ad exchanges?

News
Sky and the NZTA embrace the power of the .gif on BuzzFeed
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StopPress recently ran a story on how BuzzFeed is making moves in the Australasian market. And while most of the list-making juggernaut’s activities are focused on the other side of the ditch, Kiwi businesses are also starting to experiment with the company’s unique brand of native advertising, which holds such reverence for the power of the .gif. We look at what Sky and the NZTA are doing in this space.

News
Roadshow Films and Snakk cause a mobile storm for movie promo
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Roadshow Films has brought an ominous tremble to Kiwis’ smartphones with the launch of the mobile trailer of Into the Storm, the disaster film set to hit Kiwi cinemas on 4 September. The campaign, which has been running since 19 August and was pulled together by Snakk Media, takes over users’ smartphones by simulating a storm when certain websites are accessed.

Movings/shakings
Movings/Shakings: 3 April
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The MA announces its board members, Andrew Reinholds gets the Cannes call-up, Hauraki adds a couple of comedians, Impact PR shacks up with House of Travel, Kiwi expat Tom Markham heads to New York, and Prodigy signs Samuel Bennetts.