Browsing: Andrew Reinholds
While yesterday’s announcement by the nation’s big four publishers about the creation of a joint ad exchange has largely been welcomed by the industry as positive move that could, if effective, serve to keep a bigger chunk of ad spend in the local market rather than feeding it into the international exchanges, it has also raised a few questions that will need to be answered as it comes into effect. We chat to the big brains at Countdown, Pak ‘n Save, OMD, VivaKi, Acquire Online, ANZA, Bauer and TVNZ about this move.
In a joint statement released earlier today, Fairfax Media, MediaWorks, NZME and TVNZ announced the launch of a new local advertising exchange service called the Kiwi Premium Advertising Exchange (KPEX), which will provide advertisers access to premium advertising inventory across each of the publishers’ online properties. So will this give the local players the scale to compete with Facebook and Google’s respective ad exchanges?
StopPress recently ran a story on how BuzzFeed is making moves in the Australasian market. And while most of the list-making juggernaut’s activities are focused on the other side of the ditch, Kiwi businesses are also starting to experiment with the company’s unique brand of native advertising, which holds such reverence for the power of the .gif. We look at what Sky and the NZTA are doing in this space.
Roadshow Films has brought an ominous tremble to Kiwis’ smartphones with the launch of the mobile trailer of Into the Storm, the disaster film set to hit Kiwi cinemas on 4 September. The campaign, which has been running since 19 August and was pulled together by Snakk Media, takes over users’ smartphones by simulating a storm when certain websites are accessed.
Given the recent overhaul to the CAANZ awards programme, those hoping for glory at this year’s Media Awards are being pushed in the direction of the ‘How to write an award winning entry’ workshop next Thursday so that entry writers can adapt to the changes.