Clemenger BBDO Wellington announced today that Andrew Hawley will step down as managing partner effective 1 June.
Marketing, advertising & media intelligence
Touchcast has announced three new senior appointments to its Auckland team, including general manager Jacqui Copas, client service director Steve Poutney and design director Dean Pomfrett.
Because digital has become ubiquitous and a normalised part of everyday life, some are questioning whether we still need specialist digital agencies. Andrew Hawley defends his kind.
In the digital world, there are many who talk a good game or have a different digital world-view, says Andrew Hawley. And it’s not until they’re under extreme pressure that you discover the true extent of their capabilities, or lack thereof.
Rise of the machines: Touchcast's Andrew Hawley on digital charlatans, heads of digital and the value of experiential
Andrew Hawley, the managing director of Touchcast was recently elected to the CAANZ executive board, an appointment that served as commendation for the quality of the digital work his agency has delivered since its inception. Recently, Touchcast was ranked 6th fastest growing company in New Zealand, and 46th fastest growing tech company in Asia Pacific. Touchcast's work has featured at the RSVP and NZDM Awards in New Zealand, the Caples Awards in New York, at Cannes, the Future Marketing Awards for Asia Pacific Region, and the Best Design Awards in New Zealand. He has been on the digital jury of the Clio awards in Miami, and has judged the Axis and Effie Awards in New Zealand several times. And given his interest in creating digital experiences, StopPress recently sent him a few questions on how the interactive channel is evolving and what challenges this is introducing.
In keeping with an ongoing tradition, a few industry players gave us their take on the year for our annual opinion harvest. Here's what Andrew Hawley, managing director of Touchcast, thought about 2014.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Andrew Hawley won his first piece of business—Telecom's youth-focused mobile brand Pulsate—in 1999 when he was still at design school at Massey University in Wellington. 15 years on and the executive creative director and managing director at 72-strong "digital experience agency" Touchcast is still working with his foundation client, albeit in a much larger capacity, as well as with a number of other big Kiwi companies that have been drawn to its attractive combination of speed and quality. He tells us how that panned out and what makes the full service digital agency tick.
There have been some massive changes inside Telecom recently, with chief executive Simon Moutter announcing a restructure that plans to axe between 930 to 1280 jobs by the middle of this year a few months back. And as a direct result of the decision to reduce the headcount, it has outsourced a few previously internal functions and appointed Clemenger Group-owned Touch/Cast.
Digital activation agency Touch/Cast, bought by Clemenger just last month, and retail advertising agency Raydar have joined forces to bring a new digital offering to the Auckland market. The venture will be headed up by well-known digital evangelist, Zac Pullen.
The Clemenger Group, New Zealand’s largest communications group, has bought Wellington-based digital activation agency, TOUCH/CAST. The deal gives Clemenger Group the majority stake in the business, while TOUCH/CAST retains a significant share.
They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results
Everyone loves a deal. And the Great New Zealand Deal Wars have been spiced up considerably after the arrival of a few new players recently. Now Positively Wellington Tourism is kicking off WellingtonWednesday.com, a site that offers up some of the hottest tickets in town to draw attention to its events culture. But with a reverse auction format and only the cream of the Wellington crop on offer, the creators say it differs from the other deal sites on the market.