The promotion for Anchorman 2: the Legend Continues has become a multi-faceted advertising stunt that makes it seem as though Will Ferrell has actually morphed into the gaffe-prone news anchor from the film. Now, after two trailers and cross-promotion with Dodge Durango, Ron Burgundy and his crew have decided to educate the world.
Dodge released its first Anchorman 2-related ads in early October. They were awesome. And Ron Burgundy’s back with some more brilliant ads, including a very hard sell, entertaining mispronunciation and some awkward dead air.
Celebrity news anchor Ron Burgundy, aka actor Will Ferrell, has made his screen comeback in a new series of spots for the Dodge Durango. It’s classic Burgundy as the vehicles features are explained – it comfortably fits two turkey sandwiches, or 70 packs of gum and a glovebox that “goes on for inches”.