articles tagged 'Anchor'

Anchor and Colenso play the cute kid card to fight against declining milk consumption

  • Advertising
  • January 27, 2015
  • StopPress Team
Anchor and Colenso play the cute kid card to fight against declining milk consumption

Milk consumption is declining in a number of developed markets, with the Washington Post stating that the average American drinks 37 percent less milk today than they did in 1970. Similar trends are evident in New Zealand, with the Herald estimating that it has decreased from 139 litres a head a year in 1974 to about 81 litres a head last year. There are a number of reasons for that, including rising prices, a proliferation of other beverage options and one recent study that appeared to turn the received wisdom of milk's health benefits on its head. But, following on from Fonterra's Milk in Schools Initiative, Anchor and Colenso BBDO are continuing their mission to get cow juice into the gullets of more New Zealanders by convincing parents that milk helps grow healthy kids.

Read more

TVCs of the Week: 26 August

  • TVC of the Week
  • August 26, 2014
  • Ben Fahy
TVCs of the Week: 26 August

Holden, Toyota, Lotto NZ and Anchor bask in the warm glow of victory this week.

Read more

Anchor sees light at the end of the tunnel with increase in milk sales and share

  • Marketing
  • May 7, 2013
  • Ben Fahy
Anchor sees light at the end of the tunnel with increase in milk sales and share

There's been a whole heap of chatter about Anchor's new light-proof bottles over the past few weeks, plenty of it negative. But one month after the first bottle was produced, Fonterra Brands' group marketing manager Craig Irwin says the innovation is already paying dividends in terms of increased sales and share.

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Transparency wins the day for TBWA\ in first round of News Works Agency League

  • Advertising
  • May 3, 2013
  • StopPress Team
Transparency wins the day for TBWA\ in first round of News Works Agency League

Whybin\TBWA has taken out News Works NZ’s April Newspaper Ad of the Month with its ‘Transparent Newspaper’ ad to showcase Mercury Energy's new GEM product. And, in the first month of the brand new Newspaper Ad of the Month Agency League competition, it means the agency picks up five points and goes to the top of the table.

Read more

TVCs of the Week: 26 March

  • TVC
  • March 26, 2013
  • Ben Fahy
TVCs of the Week: 26 March

A sand artist, a rural recreationist, some see-through beasts and a wild man walk into a bar...

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Fonterra shuns the sun with 'game changing' new innovation, Colenso rounds up a herd of vampire cows

  • Marketing
  • March 22, 2013
  • Ben Fahy
Fonterra shuns the sun with 'game changing' new innovation, Colenso rounds up a herd of vampire cows

Fonterra, in what it's calling a game changer for the dairy industry, the most significant innovation project Anchor has ever undertaken and a world-first, has launched a light-proof three-layer bottle that claims to improve the taste of milk. And the campaign by Colenso BBDO uses a herd of magical, sun-avoiding glass cows to promote the benefits of the new technology.

Read more

It's welcome back to Sam as Anchor taps into family nostalgia for 125th birthday

  • Advertising
  • July 21, 2011
  • StopPress Team
It's welcome back to Sam as Anchor taps into family nostalgia for 125th birthday

The ideal scenario for any ad is that it will leave a memorable impression on the viewer and, probably because of its “soap drama” format, most of us clearly remember Sam and her separated parents from the mini Anchor family drama that made its debut in 1989. That was more than 20 years ago, but anchor has plans to tap into the nostalgia with a new campaign to celebrate its 125th birthday in September.

Read more

The year in review: Abe Dew

  • Advertising
  • December 16, 2010
  • StopPress Team
The year in review: Abe Dew

It was all about 'reverse integration' for bcg2 this year, after it merged with Grey Global Group. And with some solid work for Lion and Audi, as well as the recent acquisition of the Esquires account, the new relationship seems to be going fairly swimmingly so far. Director of strategy and planning Abe Dew (who's written a great piece on agency/client relationships in the latest NZ Marketing magazine, by the way) pipes up on 2010.

Read more

Dow milks Anchor for all its worth

  • Design
  • September 23, 2010
  • StopPress Team
Dow milks Anchor for all its worth

Colenso's new campaign for Anchor set about breathing some new life into milk—a product that had, as a result of a focus on price, become seen as a something of a commodity—and create a point of difference for the brand. And, as well as a stellar TVC, outdoor and print campaign, Dow Design has had its wicked way with the packaging and given Anchor a new "vibrant, upbeat" look. 

Read more

DraftFCB banks on Dr Seuss, Colenso goes on a milk run

  • TVC
  • September 13, 2010
  • Ben Fahy

Who's it for: National Bank by DraftFCB and Robber's Dog Why we like it: Diehard Dr Seuss fans could potentially cry into their hands at the use of 'Oh, the places you'll go' in a bank ad. But bank ad fans will presumably rejoice because ...

Read more
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit