AMP is encouraging New Zealanders to get covered anytime, anywhere in a new campaign by Many Minds.
The trio has kept a relatively low profile so far, but the industry will certainly take an interest in seeing what they produce for their first two projects together.
A family member affected by illness or injury, or dying, are among the worst scenarios imaginable. That makes insurance for families a hard sell, but AMP, partnering with DNA, Running with Scissors and Bloodhound Media, want to remind Kiwis to protect what matters most.
Retirement planning isn’t the sexiest of subjects. But AMP and Running With Scissors have added some human interest to the world of KiwiSaver schemes by conducting a psychological experiment to illustrate that a little bit of willpower now makes things all the sweeter in the future.
They say regret is a pointless emotion, but what would ‘they’ know. So to inspire a few more Kiwis to get their ayes into gees and shake up the ‘ahhh, I’ll do it tomorrow’ attitude, AMP, Running With Scissors, DNA and Bloodhound Media have got together to launch the ‘act today, own tomorrow’ campaign.
As interactions and events rather than the old school spray and pray approach are increasingly being utilised to rise above the rabble and capture the jaded consumer’s attention, experiential marketing’s star continues to rise. And the good news keeps coming for local experiential agency AmbientX: after its double medal haul at this year’s Australasian Promotional Marketing Association Star Awards for the Arnott’s Velish campaign, it has managed to pick up a couple more significant client wins recently.