AMI released a new renters insurance policy in July with a winning TVC by Colenso BBDO to match. The quirky animated spot has been named July’s Ad Impact Award Winner for its entertaining delivery of the policy.
AMI Insurance is looking to win over the young’uns with a new campaign challenging the stereotype that younger drivers are reckless behind the wheel.
Insurance isn’t often thought of as an industry overflowing with humour, but AMI is showing that it does in fact have a funnier side in new campaign that brings to life true claim stories in a new animated series.
What does it mean to be human? AMI and Colenso BBDO take a gander with latest campaign.
It’s been a difficult 18 or so months for AMI, which required government assistance to stay afloat after the quakes and was eventually bought by IAG. But it isn’t taking the negativity surrounding it lying down and it has launched a new campaign from DDB and Flying Fish that focuses on the fact that its staff are still committed to the cause.
With a combination of effective, unashamedly jingoistic advertising, a solid product offering and consistently high rates of customer satisfaction, Kiwibank has performed the role of challenger brand brilliantly and given the big boys plenty of grief since it was set up in 2002. Hell, ASB even took aim at it last year in the misguided ‘We’re a Kiwi bank’ campaign and Sam Neill signed on to be the bank’s mascot, so it must be doing something right. Sadhana Raman, Kiwibank’s general manager of brand and marketing communications—and a finalist in last year’s Marketer of the Year awards—goes back in time.
Who’s it for: NZTA/NZ Police by Clemenger BBDO and @radical.media
Why we like it: The human male is a very prideful creature and generally comes equipped with the misguided belief that it is remarkably skilled in all areas. With young men responsible for the vast …
State’s recent ‘My 3 Things’ campaign aimed to show Kiwi consumers the company was actually very nice, cared about your stuff and, quite perplexingly, was looking to find a way to insure the things that were uninsurable. Now DDB New Zealand and AMI Insurance have taken a similar—although more light-hearted and colloquial—approach with a new campaign and repositioning statement for the company that aims to show it ‘Insuring New Zealandness’.