articles tagged 'America's Cup'

ASB releases first spot via With Collective

  • Advertising
  • July 11, 2017
  • StopPress Team
ASB releases first spot via With Collective

ASB's first TVC via With Collective features the 'Ghost of San Francisco' as the bank celebrates the America's Cup win with a cheeky smile.

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Toyota gives Emirates Team New Zealand a boost from Bermuda

  • Advertising
  • June 19, 2017
  • StopPress Team
Toyota gives Emirates Team New Zealand a boost from Bermuda

As a long standing sponsor of Emirates Team New Zealand, Toyota is attempting to drum up some extra support for the team from Bermuda, the host country of the event, in a new campaign via Saatchi & Saatchi.

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Time for America's Cup revenge: Vodafone creates mobile sailing game, gives kiwis chance to take on Jimmy Spithill

  • Advertising
  • October 16, 2014
  • StopPress Team
Time for America's Cup revenge: Vodafone creates mobile sailing game, gives kiwis chance to take on Jimmy Spithill

On 25 September 2013, skipper Jimmy Spithill led Oracle Team USA to victory in the final race of the America’s Cup, orchestrating one of the unlikeliest comebacks in sporting history while simultaneously breaking the hearts of every Kiwi that had stopped working to watch the race. Undoubtedly, there are more than a few sailing fans who would go to great lengths to take on Spithill and reclaim New Zealand’s honour. So, in a new mobile campaign launched on 14 October, Vodafone is giving Kiwis a chance to do just that. But to take on Spithill in a live race, Kiwis first need to show their thumb-tapping prowess by playing Vodafone’s new America’s Cup-themed sailing game hosted on the microsite Vodafonesailing.co.nz.

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Lorde, twerking and minecrastination: What Kiwis searched for on Google this year

  • Online
  • December 19, 2013
  • StopPress Team
Lorde, twerking and minecrastination: What Kiwis searched for on Google this year

America's Cup support ultimately proved futile, but the sporting event rated among Kiwis top Google searches of 2013 alongside the royal baby, pop darling Lorde and fallen stars Cory Monteith and Paul Walker. And according to the trends, we're into Bitstrips, Grumpy Cat and finding out how to kiss.

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Chokes all round

  • PopPress
  • September 26, 2013
Chokes all round

An unfortunate coincidence perhaps, but it was chokes from all quarters on the Stuff website earlier this morning as the lead headline screamed about Emirates Team New Zealand's America's Cup loss while further down on the front page there was a story about a US doctor saving a lady who choked on a piece of meat.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Human socks and good-natured vandalism

  • PopPress
  • September 18, 2013
  • StopPress Team
Human socks and good-natured vandalism

Westpac has put a few of its besuited bodies on the line and created a giant human red sock in Britomart to show their support for Emirates Team New Zealand. Who says bankers don't have a heart? And elsewhere in America's Cup land, a few cheeky Kiwis decided Larry Ellison's place "needed some decoration," so they added a few New Zealand flags.

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TVNZ streams ahead as America's Cup fever strikes viewers

  • Media
  • September 17, 2013
  • Amanda Sachtleben
TVNZ streams ahead as America's Cup fever strikes viewers

Online streams are driving up viewership of the America's Cup as big numbers view the racing. On 8 September the number of streams was 13,818, but by the beginning of this week they'd exceeded 166,000.

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America's Cup apps a glimpse of future sports experience

  • Apps
  • September 3, 2013
  • Amanda Sachtleben
America's Cup apps a glimpse of future sports experience

The mobile apps that virtually put you aboard America's Cup boats hint at the immersive experience sports events could become, says Ian Taylor, head of Animation Research, which collaborated to make them.

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The Year in Review: Jeremy O'Brien

  • Year in Review brought to you by Marsden Inch
  • December 10, 2012
  • StopPress Team
The Year in Review: Jeremy O'Brien

With a new chief executive, a new joint venture with Sky, the highest rating show of the past ten years for New Zealand's Got Talent, plenty of interest in branded content, and the march of mobile seeing new Ondemand apps on the horizon, it's been a big year for TVNZ—and, after knocking newspapers off the top ASA spot and charting ten year highs for viewership, TV in general. Head of sales Jeremy O'Brien talks.

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