Browsing: Ambush marketing

Guerilla marketers ambush the big event with the ‘interlinking rings logo’, the ‘burning stick’ and ‘humans doing sporty things’

There are some strict rules about advertising around the Olympics and alluding to the games, so much so that there is a 27-page report by the New Zealand Olympic Committee outlining the ‘do’s and ‘don’t’s of the 2016 Rio Olympics. We take a look at the rule book and reveal some of the brands here and further afield, who’ve been trying to steal some Olympic thunder.