The industry will this week again be raising a glass to the most effective advertising in the country at the Effie Awards. But this year, the event takes place in slightly more inhospitable conditions, with many questioning what marketing success even means anymore. Is it about ROI? Is it about long-term or short-term results? And if it is about long-term results, then why do we have awards events every year. This year’s international judge Chris Baker answers the big questions swirling around the Effies.
Amazon has launched a new 3D printing store that offers a catalogue of around 200 different designs, which range from a crane skeleton to a skull with a tree growing out of it. While most products can only be customised in terms of size and colour, the 27 products carrying the phrase ‘create your own’ offer greater flexibility. When it comes to these products, customers can log into Amazon’s personalisation hub and then alter the design in accordance to their preferences.
Century 21 has done some seriously clever online marketing lately — there was the supposedly haunted houses for sale during Halloween and for Thanksgiving, the very strange psychadelic slow jam for your turkey feast. Now it’s joined Waterstones in the UK in taking the mickey out of Amazon’s plans for product delivery by drone.