Browsing: Alternative Commentary Collective

News
The ACC announces its return
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Last year, the comedic septuple of funnymen that make up the Alternative Commentary Collective were almost stopped in their tracks by a drinks trolley fiasco that saw their media accreditation pulled. But this didn’t stop the group from adding a bit of colour to the dire commentary that usually accompanies cricket matches. To the delight of fans who aligned with supported causes like #JeSuisACC and #SavetheACC, the collective continued to share their banter, risque remarks and heavy drinking from outside the stadium and later also went cross-discipline and started reporting on rugby. However, after the end of the Rugby World Cup, the ACC disbanded and the various members have since occupied themselves with an assortment of solo careers. Fortunately, NZME’s general manager of experiential Mike Lane has been working hard to convince the band to get back together.

News
ACC stumps boredom out of cricket with fresh commentary approach—UPDATED
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In order to ameliorate cricket’s image as the boring cousin of other sports and make it more accessible to a younger generation, the creative agency True has collaborated with OMD, New Zealand Cricket, ANZ, iHeart Radio, Radio Sport and several Kiwi celebrities to give the sport a new voice through an initiative called the Alternative Commentary Collective (ACC). Updated with cricket and rugby viewership numbers from Nielsen.