Browsing: Alt Group

News
Lumojo looks to make a buzz in the honey market with elegant design
By

While many of us probably take the honey sitting in our pantry for granted, mentally placing it in the same family as the marmite, jam and peanut butter, if you really think about it, honey is a small miracle. There are so many vital variables that make the production of the golden sweetener possible. Newly launched honey brand Lumojo has attempted to reflect honey’s value as a premium product through strong design, creating minimalist and streamlined packaging with Alt Group to, as it says, pay homage to the “natural designers” aka the bees. PLUS: we delve into the apparent increase of ‘premium’ products and take look at the honey industry in New Zealand.

News
Sites for sore eyes: agencies and the art of online showoffery
By

Agencies have many ways of wooing clients. They wine and dine them. They try to win awards. They send out press releases to trade media. They try to destabilise the incumbents. They invest in fancy offices to create the perception of success should they visit. And they also show off their work, their strategy and their talent to online visitors. The agency website is basically a digital shopfront and it’s often seen as an indication of the type of work it might be able to do for clients. Many agencies are guilty of creating boring and/or unfunctional sites and regularly slipping into cliche. But there are some good ones out there. So here are a few of our local favourites.

News
Best Awards 2014: Alt Group dominates with haul of 14 gongs
By

Winners of the Best Design Awards, the Oscars of the New Zealand design industry, were announced last Friday night at Auckland’s Viaduct Centre, and showed off how talented our country’s designers are. The night belonged to Alt Group, which scooped up six gold pins, four silver pins, three bronze pins and a coveted purple pin, recognising its designs for Auckland arts organisation Studio One Toi Tū (formerly Artstation). The studio was also host to one hell of an after party.

News
15 gongs for Kiwi agencies at Clio Awards, Clemenger and Finch nab only golds—UPDATED
By

Kiwi agencies have once again pulled in a decent haul of silverware on the international awards circuit, with the latest tally of gongs coming from the prestigious Clio Awards. And although the New Zealand contingent missed out on picking up a Grand Clio, NZTA’s ‘Mistakes’ campaign picked up two golds. The first of these awards went to Clemenger BBDO in the film category, while the second was awarded to Finch in the film technique category. PLUS: see which other agencies picked up awards. Updated with Clio Healthcare results.

News
One Show finalists announced: Kiwi agencies up for 20 awards, Colenso and Clemenger lead the charge
By

The finalists for the 41st edition of the annual One Show Awards, regarded as one of the most prestigious in the world, have been announced, and Kiwi agencies have been acknowledged as finalists in 20 of the categories listed. This year, the show received almost 22,000 entries from 63 countries, and these were then whittled down to 1,229 finalists (from 463 agencies) by a panel of international judges. Each of these finalists will now have to wait until 9 May, when the winners will be announced during a ceremony at Lincoln Centre in New York City. As was the case last year, Clemenger and Colenso received the most nominations among the Kiwi agencies.

News
Kiwi agencies put in strong performance at D&AD Awards: attention now turns to Yellow Pencils
By

It was a case of the usual suspects with last week’s announcement of the D&AD Awards nominations, as most of the recent winners at the Axis Awards were also honoured with nominations for the international show. At past events, New Zealand has confirmed itself as a creative hub, and this year’s shortlist of nominees served to reiterate this point. Here’s a breakdown of who’s in contention for the coveted Yellow Pencil awards.

News
New Zealand seventh on D&AD list, just four campaigns in line for Pencils
By

D&AD is renowned as one of the world’s toughest awards shows (hence the brouhaha when Clemenger BBDO took a yellow pencil for Ghost Chips the same night it was denied at Axis). And while New Zealand has further cemented its reputation as a creativity hub and been ranked seventh in the world after the first round of judging, just four campaigns are in line to pick up yellow pencils: Silo Theatre Identity by Alt Group (Branding Schemes/Small Business), ‘Donation Glasses’ by Colenso BBDO for Mars NZ, Pedigree Adoption Drive (Direct Response/TV & Cinema Advertising); ‘Call Girl’ by DraftFCB for Prime Television (Radio Advertising over 30 seconds) and ‘Metamorphosis’ by String Theory for Good Books (Writing for Film Advertising).

News
One Show, many finalists
By

The One Club, one of America’s most prestigious awards programmes, has chosen its finalists. Herewith the locals gunning for a pencil in the three separate competitions, with Colenso BBDO on top once again with seven nods.

News
The necessity of imitation: why copying is fundamental to the creative process
By

Creativity and originality go together like peas in a pod. But Auckland designer Kate Cullinane’s thesis, a book called Sample Copy: An Exploration of the Role of Copying in Design, takes the stance that imitation is a part of the creative process. And it’s just won an international Art Directors Club Gold Cube award, as well as being named in the top three in the global Type Directors Club Awards for Typographic Excellence (the final rankings will be announced in July).

Movings/shakings
Movings/Shakings: 25 October
By

Wendy Rayner’s new reign, Michael Laws drops the mic, DDB makes a deposit, changes at Woman’s Weekly, no comment from Fairfax, Top Gear New Zealand heads across the ditch, Charlie’s finds a new chief, Ideas Shop adds a new general manager, Alt Group pleases ze Germans, Mi9 moves them up the chain, Simon Barnett heads back to TV, Dominic Bowden takes on X Factor, Datamine adds an ‘Owl’ and Bright Sparks beefs up in the south.

News
310 of the Best
By

A guitar with a body sculpted like a spider web, uber cool packaging for compost, a Mexican restaurant, a fanzine for motorcyclists, a tiny cinema in a stair well, and various pop up shops in Auckland’s Viaduct and the Christchurch Re:START container mall are among the 310 finalists in this year’s Best Design Awards, which are organised by the Designers Institute of New Zealand and recognise the country’s best graphic, interactive, spatial and product designs from the past year.

News
Alt Group keeps cookin’ in the Social Kitchen
By

All the Kiwi design shops missed out in Cannes, but Alt Group has been awarded five red dots, including a sought-after red dot: best of the best in the red dot awards in Berlin for The Social Kitchen, a project created for Fisher & Paykel in collaboration with The Engine Room restaurant and furniture design company IMO, following on from the silver Clio award it won in New York.

News
Alt Group cooks up a Clio for F&P’s Social Kitchen
By

Just four Kiwi agencies were in the running for Clio Awards, one of America’s most prestigious ad industry awards ceremonies, and only one ended up taking anything home, with Alt Group winning a silver for Fisher & Paykel’s Social Kitchen in the environmental design section.

News
Ecostore’s personalised mag covers win hearts, minds and inaugural Glossies Award
By

The November/December round of voting for The Glossies has come to an end and the creative campaign concocted by ecostore, Special Group, Naked and Salt Interactive that ran in ACP’s Little Treasures and allowed parents to turn their children into cover stars has claimed first place with 22 percent of the 574 votes received, beating out Alt Group’s Fisher & Paykel ad in Cuisine (18 percent) and Tourism Queensland’s multi-page execution (EBOOK_LTQG_2011_LR) in Let’s Travel Golf edition (15 percent).

News
Best Awards shine light on quality Kiwi design
By

Over 700 designy folk attended the DINZ Best Awards event on Friday night at the swanky new Auckland Viaduct Events Centre. And with a record 812 entries, the highest in the 23 year history of the event, a multitude of Gold, Silver and Bronze pins were handed out, with five winners—Avanti, Wellington Airport, Fisher & Paykel’s Social Kitchen by Alt Group, Sarah Maxey and typographer Kris Sowersby, and Resn for Toyota’s Sponsafier—picking up a coveted Purple Pin.

News
Alt’s algorithm-savvy Auckland Art Gallery branding
By

MoMA as a name might work well for New York’s Museum of Modern Art, but apply the same acronym theory to Auckland Art Gallery (AAG) and Alt Group’s Dean Poole reckons it would sound more like something “the cat would bring up”. No, according to Poole, having the consistent theme of ‘ART’ running through the redeveloped gallery’s new branding is much more effective.

News
Victory is theirs…
By

…as Sweet Shop director Sam Holst tastes gold at Cannes, Alt Group continues to win things, shifting PRs, MediaWorks signs up a new Breeze host, ASB’s tech guy is acknowledged for customer service innovations and 2degrees adds a couple of newbies. 

News
Colenso, DDB and Alt Group top Kiwi ranks at One Show shortlist party
By

Finalists for the One Show have been announced and 24 Kiwi entries made the cut, up from nine last year. Colenso leads the Kiwi pack with seven contenders and more recognition for both Yellow Chocolate and  TVNZ’s The Pacific campaign; DDB is just one back on six, with the good old reliable Sky Arts Channel work again finding plenty of favour; and Alt Group got three shortlistings in the design category. Clemenger BBDO and DraftFCB got two, while JWT, Special Group, Saatchi & Saatchi, AIM Proximity Wellington and TBWA\ all got one each. There were no finalists in the College section.

News
And now, the news…
By

… including Tui HQ’s gloating, a few more accusations of creative plagiarism, Dettol, Halloween chocolate, Kodak’s 20th anniversary, 42 Below taking the Glad Wrap approach, the Langham’s new twins, New World’s new data toy, sexy posters, amazing photographers, more Alt Group domination and practically everything else you can possibly imagine.

News
Kiwi agencies are awesome, claims official Cannes Report
By

We reported on the unofficial results that placed New Zealand ninth best country overall soon after the big leonine haul at Cannes this year, and the just-released official report has confirmed our position in the top ten—and not per head of population, either, just flat out ninth most creative country in the world based on the awards Kiwi agencies won at the prestigious advertising event.