Browsing: Alt Group

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Lumojo looks to make a buzz in the honey market with elegant design
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While many of us probably take the honey sitting in our pantry for granted, mentally placing it in the same family as the marmite, jam and peanut butter, if you really think about it, honey is a small miracle. There are so many vital variables that make the production of the golden sweetener possible. Newly launched honey brand Lumojo has attempted to reflect honey’s value as a premium product through strong design, creating minimalist and streamlined packaging with Alt Group to, as it says, pay homage to the “natural designers” aka the bees. PLUS: we delve into the apparent increase of ‘premium’ products and take look at the honey industry in New Zealand.

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Sites for sore eyes: agencies and the art of online showoffery
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Agencies have many ways of wooing clients. They wine and dine them. They try to win awards. They send out press releases to trade media. They try to destabilise the incumbents. They invest in fancy offices to create the perception of success should they visit. And they also show off their work, their strategy and their talent to online visitors. The agency website is basically a digital shopfront and it’s often seen as an indication of the type of work it might be able to do for clients. Many agencies are guilty of creating boring and/or unfunctional sites and regularly slipping into cliche. But there are some good ones out there. So here are a few of our local favourites.

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Best Awards 2014: Alt Group dominates with haul of 14 gongs
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Winners of the Best Design Awards, the Oscars of the New Zealand design industry, were announced last Friday night at Auckland’s Viaduct Centre, and showed off how talented our country’s designers are. The night belonged to Alt Group, which scooped up six gold pins, four silver pins, three bronze pins and a coveted purple pin, recognising its designs for Auckland arts organisation Studio One Toi Tū (formerly Artstation). The studio was also host to one hell of an after party.

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15 gongs for Kiwi agencies at Clio Awards, Clemenger and Finch nab only golds—UPDATED
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Kiwi agencies have once again pulled in a decent haul of silverware on the international awards circuit, with the latest tally of gongs coming from the prestigious Clio Awards. And although the New Zealand contingent missed out on picking up a Grand Clio, NZTA’s ‘Mistakes’ campaign picked up two golds. The first of these awards went to Clemenger BBDO in the film category, while the second was awarded to Finch in the film technique category. PLUS: see which other agencies picked up awards. Updated with Clio Healthcare results.

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One Show finalists announced: Kiwi agencies up for 20 awards, Colenso and Clemenger lead the charge
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The finalists for the 41st edition of the annual One Show Awards, regarded as one of the most prestigious in the world, have been announced, and Kiwi agencies have been acknowledged as finalists in 20 of the categories listed. This year, the show received almost 22,000 entries from 63 countries, and these were then whittled down to 1,229 finalists (from 463 agencies) by a panel of international judges. Each of these finalists will now have to wait until 9 May, when the winners will be announced during a ceremony at Lincoln Centre in New York City. As was the case last year, Clemenger and Colenso received the most nominations among the Kiwi agencies.

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Kiwi agencies put in strong performance at D&AD Awards: attention now turns to Yellow Pencils
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It was a case of the usual suspects with last week’s announcement of the D&AD Awards nominations, as most of the recent winners at the Axis Awards were also honoured with nominations for the international show. At past events, New Zealand has confirmed itself as a creative hub, and this year’s shortlist of nominees served to reiterate this point. Here’s a breakdown of who’s in contention for the coveted Yellow Pencil awards.

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