articles tagged 'Alt Group'

Fisher & Paykel release clean-cut TVC as part of global strategy

  • Advertisement
  • May 25, 2018
  • StopPress Team
Fisher & Paykel release clean-cut TVC as part of global strategy

Fisher & Paykel and Alt Group have released a TVC the unveils a new range of kitchen and laundry appliances, and cements the brand's spot as a premium globally renowned brand.

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Lumojo looks to make a buzz in the honey market with elegant design

  • Design
  • February 25, 2016
  • Holly Bagge
Lumojo looks to make a buzz in the honey market with elegant design

Every summer, between 50,000 and 80,000 bees buzz around a single hive, contributing to the tedious process of producing honey. The collaboration and attention to detail required to produce even a teaspoon of the golden substance undoubtedly makes this one of the most intricate examples of design in the natural world. And this is something that newly launched honey brand Lumojo has attempted to reflect in the artistic and minimalist packaging of its new honey range via Alt Group. PLUS: we delve into the apparent increase of ‘premium’ products and take look at the honey industry in New Zealand.

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Code and commerce: a look at the interactive marketing finalists in the Best Awards

  • Design
  • August 13, 2015
  • StopPress Team
Code and commerce: a look at the interactive marketing finalists in the Best Awards

As Paul Catmur wrote last year, the marketing bit often seems to be forgotten in the world of digital marketing. But here are a few that combined the two and were deemed worthy of a place in the interactive marketing category at the Best Awards.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
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The Stoppies 2018
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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Sites for sore eyes: agencies and the art of online showoffery

  • web design
  • July 30, 2015
  • Ben Fahy
Sites for sore eyes: agencies and the art of online showoffery

Agencies have many ways of wooing clients. They wine and dine them. They try to win awards. They send out press releases to trade media. They try to destabilise the incumbents. They invest in fancy offices to create the perception of success should they visit. And they also show off their work, their strategy and their talent to online visitors. The agency website is basically a digital shopfront and it's often seen as an indication of the type of work it might be able to do for clients. Many agencies are guilty of creating boring and/or unfunctional sites and regularly slipping into cliche. But there are some good ones out there. So here are a few of our local favourites.

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Let there be light: Auckland Art Gallery and Special Group focus on the faces to promote latest exhibition

  • Advertising
  • November 18, 2014
  • StopPress Team
Let there be light: Auckland Art Gallery and Special Group focus on the faces to promote latest exhibition

The Auckland Art Gallery is well known for its focus on the aesthetic, with both its branding and its building winning a number of awards. And it's continued that trend with a campaign via Special Group to promote its latest exhibition, Light Show.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

TVCs of the Week: 18 November

  • TVC of the Week
  • November 18, 2014
  • StopPress Team
TVCs of the Week: 18 November

A 21-gun salute for Haier, Rebel Sport, Fiji Air, New World and NZ Post/Maori TV this week.

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Best Awards 2014: Alt Group dominates with haul of 14 gongs

  • Design
  • October 14, 2014
  • Leigh Stockton
Best Awards 2014: Alt Group dominates with haul of 14 gongs

Winners of the Best Design Awards, the Oscars of the New Zealand design industry, were announced last Friday night at Auckland's Viaduct Centre, and showed off how talented our country's designers are. The night belonged to Alt Group, which scooped up six gold pins, four silver pins, three bronze pins and a coveted purple pin, recognising its designs for Auckland arts organisation Studio One Toi Tū (formerly Artstation). The studio was also host to one hell of an after party.

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15 gongs for Kiwi agencies at Clio Awards, Clemenger and Finch nab only golds—UPDATED

  • Awards
  • September 22, 2014
  • Damien Venuto
15 gongs for Kiwi agencies at Clio Awards, Clemenger and Finch nab only golds—UPDATED

Kiwi agencies have once again pulled in a decent haul of silverware on the international awards circuit, with the latest tally of gongs coming from the prestigious Clio Awards. And although the New Zealand contingent missed out on picking up a Grand Clio, NZTA’s ‘Mistakes’ campaign picked up two golds. The first of these awards went to Clemenger BBDO in the film category, while the second was awarded to Finch in the film technique category. PLUS: see which other agencies picked up awards. Updated with Clio Healthcare results.

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One Show finalists announced: Kiwi agencies up for 20 awards, Colenso and Clemenger lead the charge

  • Awards
  • April 16, 2014
  • StopPress Team
One Show finalists announced: Kiwi agencies up for 20 awards, Colenso and Clemenger lead the charge

The finalists for the 41st edition of the annual One Show Awards, regarded as one of the most prestigious in the world, have been announced, and Kiwi agencies have been acknowledged as finalists in 20 of the categories listed. This year, the show received almost 22,000 entries from 63 countries, and these were then whittled down to 1,229 finalists (from 463 agencies) by a panel of international judges. Each of these finalists will now have to wait until 9 May, when the winners will be announced during a ceremony at Lincoln Centre in New York City. As was the case last year, Clemenger and Colenso received the most nominations among the Kiwi agencies.

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Kiwi agencies put in strong performance at D&AD Awards: attention now turns to Yellow Pencils

  • Awards
  • March 31, 2014
  • Damien Venuto
Kiwi agencies put in strong performance at D&AD Awards: attention now turns to Yellow Pencils

It was a case of the usual suspects with last week's announcement of the D&AD Awards nominations, as most of the recent winners at the Axis Awards were also honoured with nominations for the international show. At past events, New Zealand has confirmed itself as a creative hub, and this year's shortlist of nominees served to reiterate this point. Here's a breakdown of who's in contention for the coveted Yellow Pencil awards.

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The final Cannes countdown: NZ slides into ninth with record Lions haul

  • Cannes Lions
  • June 27, 2013
  • Ben Fahy
The final Cannes countdown: NZ slides into ninth with record Lions haul

The New Zealand advertising scene is always pretty proud of its per capita hauls in the world's big creative awards. And 2013 appears to be no different, with the combined awards won between Kiwi agencies—a record haul of 32—placing us 9th on the list at the 60th Cannes Festival of Advertising.

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Cannes Lions 2013: Day 3—UPDATED

  • Cannes Lions
  • June 19, 2013
  • StopPress Team
Cannes Lions 2013: Day 3—UPDATED

Day two was a good one from a New Zealand perspective. And Day 3 wasn't too bad either, with one silver, a few bronzes and plenty of shortlistings.

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New Zealand seventh on D&AD list, just four campaigns in line for Pencils

  • Advertising
  • April 26, 2013
  • StopPress Team
New Zealand seventh on D&AD list, just four campaigns in line for Pencils

D&AD is renowned as one of the world's toughest awards shows (hence the brouhaha when Clemenger BBDO took a yellow pencil for Ghost Chips the same night it was denied at Axis). And while New Zealand has further cemented its reputation as a creativity hub and been ranked seventh in the world after the first round of judging, just four campaigns are in line to pick up yellow pencils: Silo Theatre Identity by Alt Group (Branding Schemes/Small Business), 'Donation Glasses' by Colenso BBDO for Mars NZ, Pedigree Adoption Drive (Direct Response/TV & Cinema Advertising); 'Call Girl' by DraftFCB for Prime Television (Radio Advertising over 30 seconds) and 'Metamorphosis' by String Theory for Good Books (Writing for Film Advertising).

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One Show, many finalists

  • Advertising
  • April 15, 2013
  • StopPress Team
One Show, many finalists

The One Club, one of America's most prestigious awards programmes, has chosen its finalists. Herewith the locals gunning for a pencil in the three separate competitions, with Colenso BBDO on top once again with seven nods.

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The necessity of imitation: why copying is fundamental to the creative process

  • Design
  • April 15, 2013
  • StopPress Team
The necessity of imitation: why copying is fundamental to the creative process

Creativity and originality go together like peas in a pod. But Auckland designer Kate Cullinane's thesis, a book called Sample Copy: An Exploration of the Role of Copying in Design, takes the stance that imitation is a part of the creative process. And it's just won an international Art Directors Club Gold Cube award, as well as being named in the top three in the global Type Directors Club Awards for Typographic Excellence (the final rankings will be announced in July).

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