While iPhones and the like have burst onto the mobile scene, there hasn’t been an associated explosion of app designers to create the apps that make the smartphone world turn. This shortage is particularly noticeable in New Zealand and finding designers has proved a real struggle for Brett Hancock, founder of digital design company Born Digital. In fact, pickings are so slim that when the company recently put an ad on Seek for a full-time iPhone app developer, only one lonesome response was received over an entire month.
Wherefore app thou? NZ’s dearth of digital designers