Browsing: #AllBlackSnap

Steinlager and DDB create a game within a game with #AllBlackSnap

In days gone by, the only thing a plastic beer bottle at the rugby was good for was throwing in the air during a Mexican wave (and making your beer warm). But Steinlager and DDB have found a way to make the bottle more useful with a social media campaign called #AllBlackSnap that’s running during the three test series against England.