Browsing: All Whites

News
Ja, das ist gut: VW brings the weather with it, reaps rewards from more localised approach
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Not too long ago, Volkswagen was seen by Kiwis as a brand that was too expensive, too Germanic and too standoffish. So the European car maker set about changing that and, with the help of DDB NZ, it’s been making some serious inroads into the Kiwi market, with the 2011 results achieving records for both its passenger and commercial vehicles. Now the pair are hoping to continue the upward trajectory with a new series of ‘the same, but different’ TVCs running in the pre-weather spot on ONE News.

News
Les Mills billboard gets tagged by patriotic, moustachioed gym bandits
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Having only just recovered from Bieber Fever, New Zealand is now firmly in the grip of Football Fever. And Les Mills Auckland has embraced the ‘new national colour’ ahead of the football fest against Paraguay, with chief executive Reece Zondag and gym service director Norm Phillips donning some excellent upper-lip disguises and, in the dead of night, transforming its prominent CBD billboard into a super-sized supporters message for the All Whites with the help of a few cans of paint, some spraycans and a cherry picker.

Opinion
Made-up number used to show benefits of World Cup ‘victory’, non-sponsors ambush e-chatter
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After the stunning All Whites victory last night, which 593,800 Kiwis watched on TV One and 150,500 watched on Sky, FIFA’s worst nightmare, a New Zealand vs South Africa final, is still on the cards. And while a range of lying geeks pull numbers out of the air in an attempt to quantify how much the “lost productivity” will cost the nation, stunning new research by StopPress reveals the victory has actually made the nation more than $45 million in terms of increased patriotism (text received after final whistle: “I am having kittens. I have died and gone to heaven. I love sports.”) and vuvuzela sales. Anyway, everyone knows the result of the match (apparently we’re part of Australasia now). But who’s winning the World Cup brand wars?