Over the past year or so, the Ministry of Business, Innovation and Employment has been on a mission to assemble a panel of trusted advertising soldiers to join its army, just as it has done with a range of other suppliers. After a bit of a delay, it released the longlist in February. And now the final list has been released, with 37 agencies in the mix. But not everyone’s happy with the end result, or the process used to create it.
Browsing: All of government
37 agencies get All of Government tick, but two big omissions and design additions raise concerns