Browsing: Alex Sutherland

News
From downing tools to upping DIY: Mitre 10 and FCB take ownership of the weekend
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Mitre 10 has been trying to convince Kiwis that DIY is in their DNA for a few years now, and, following on from the clever ‘Easy As’ campaign, which aimed to inspire Kiwis to pick up the tools by teaching them a few DIY tricks on YouTube, it released a new campaign that hopes to further enhance the store’s position as a Mecca for the nation’s weekend warriors.

News
Heinz Wattie’s and Running with Scissors celebrate the art of sauce extraction
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Wattie’s tomato sauce is a staple of many a pantry, fridge or glove box in New Zealand. And whether it’s the heel of a hand planted on the base of the bottle, some vigorous shaking or an intense windmill action, passionate Kiwi sauce fans employ a range of techniques to get every last drop of that glorious red elixir out of the bottle. Now, to launch its new stuck-sauce solution, the Upside Down Bottle, Heinz Wattie’s and Running with Scissors have launched a new brand campaign that celebrates that ingenuity.