articles tagged 'Alex Lawson'

Complementary inventory and client opportunities: what Ooh Media's acquisition of Adshel means for New Zealand—UPDATED

  • Advertising
  • August 23, 2018
  • Erin McKenzie
Complementary inventory and client opportunities: what Ooh Media's acquisition of Adshel means for New Zealand—UPDATED

In the wake of news breaking about Ooh Media winning the bidding war to acquire Adhsel from Here, There & Everywhere (HT&E) we take a look at what the move means for the local market. UPDATE: The Australian Competition and Consumer Commission’s (ACCC) decided it will not oppose the acquisition.

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Carat New Zealand picks up local L’Oréal account—UPDATED

  • Advertising
  • October 13, 2017
  • StopPress Team
Carat New Zealand picks up local L’Oréal account—UPDATED

Carat Auckland has won the work of beauty giant, L’Oréal for the New Zealand market, while Carat Australia has retained the media planning responsibilities for the brand across the ditch following a trans-Tasman competitive pitch process. Update: comments from L’Oréal and FCB.

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Year in Review: Alex Lawson, Carat

  • Year in Review
  • January 10, 2017
  • StopPress Team
Year in Review: Alex Lawson, Carat

Every year, StopPress asks players in the local industry for their reflections on the marketing year that was. Here's what Alex Lawson, general manager at Carat, has to say.

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Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
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Insight Creative specialises in shaping business stories out the core insights that often lie under ...
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In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
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In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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Alex Lawson promoted to general manager of Carat as Kim Leybourne heads to Ogilvy

  • Movings/Shakings, brought to you by Marsden Inch
  • October 5, 2016
Alex Lawson promoted to general manager of Carat as Kim Leybourne heads to Ogilvy

Alex Lawson has been named General Manager of Carat NZ, only a few months after joining the agency in July. This move follows on from the departure of former Carat general manager Kim Leybourne, who was appointed the media director at Ogilvy in August.

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Alex Lawson crosses the floor to Carat

  • Movings/Shakings, brought to you by Marsden Inch
  • July 25, 2016
  • StopPress Team
Alex Lawson crosses the floor to Carat

Carat has announced the appointment of Alex Lawson to the role of group business director.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Gotta catch em all... and those consumers too

  • Media
  • July 18, 2016
  • Alex Lawson
Gotta catch em all... and those consumers too

ZenithOptimedia group business director Alex Lawson might be shaking his head in bemusement at the Pokemon craze, but he also sees great potential in what the platform offers.

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ZenithOptimedia's Alex Lawson calls for an end to turf wars

  • Opinion
  • April 18, 2016
  • Alex Lawson
ZenithOptimedia's Alex Lawson calls for an end to turf wars

Turf wars aren’t going to move the industry forward, argues Alex Lawson. Instead, media and creative agencies should be focusing on collaboration.

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End of days? Alex Lawson on whether the robots are coming to take our jobs

  • Media
  • December 9, 2015
  • Alex Lawson
End of days? Alex Lawson on whether the robots are coming to take our jobs
(Image credit: Eddie Monotone)

The robots might be taking over, but Alex Lawson argues there’s still an important role for the human mind to play in media.

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Native advertising: con or quid pro quo?

  • Media
  • February 23, 2015
  • Alex Lawson
Native advertising: con or quid pro quo?

Media agencies are increasingly using editorial tricks to spread their clients’ advertising messages. So is native advertising a con? Alex Lawson doesn’t think so.

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From broadcast to broadband: is SVOD killing TV?

  • Opinion
  • September 22, 2014
  • Alex Lawson
From broadcast to broadband: is SVOD killing TV?

Is subscription video on demand the silent TV killer? Alex Lawson thinks so. And its rise has plenty of implications from a media perspective.

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ZenithOptimedia: new account, new office, new global ad spend figures—UPDATED

  • Media
  • May 28, 2013
  • Ben Fahy
ZenithOptimedia: new account, new office, new global ad spend figures—UPDATED

ZenithOptimedia has had a fairly difficult few months since the controversial closure of its sister agency Publicis Mojo just before Christmas. But, in what general manager Sophia Quilian sees as "the start of a rejuvenated [agency]", it's been appointed to the Palmers Gardenworld business without a pitch. The incumbent was Total Media.

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Movings/Shakings: 11 March

  • movingsshakings
  • March 11, 2013
  • StopPress Team
Movings/Shakings: 11 March

ZO completes its management team, Clems chief financial officer heads for the rum, Y&R adds to its digital chops, Air New Zealand puts even more emphasis on the customer experience, Dita De Boni heads to PR, The Pond adds a digital heavyweight, Commando gets one back, Southern PR bolsters the line-up, On the Grill takes biscuit and Linda Clark returns to TV.

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Ready, steady, RedYeti

  • Advertising
  • May 23, 2011
  • StopPress Team
Ready, steady, RedYeti

It's tough out there in production land at the moment. But there's a new boy on the block and it's name is RedYeti.  

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