articles tagged 'Alex Erasmus'

Movings/Shakings: 15 February

  • movingsshakings
  • February 15, 2012
  • Cath Winks
Movings/Shakings: 15 February

Judging by the amount of recruitment news this week, it appears plenty of folk began the year looking for greener pastures. Thick As Thieves has stolen Colenso BBDO's art director Jae Morrison, marketing maven Simone Iles finds a new Post, Wellington Tourism gets some absolutely positive additions to the team, Paul Gardiner crosses the line wearing lycra, Gareth Davies joins RedYeti Films, Fee-fi-fo-fum finds the Ideas Shop, Market Pulse reaches for ignition, Hitchcock directs Flying Fish (no birds in sight), APN Outdoor's Friends in High Places line-up gets a shakeup, The Sweet Shop moves even further into Asia, Prodigy signs Bradstreet boy, and Blair Haeata joins Ngage.

Read more

The evolution of a super brand—and the power of community ownership

  • Digital
  • January 26, 2011
  • Alex Erasmus
The evolution of a super brand—and the power of community ownership

I recently read a great article in The Economist about Starbucks' decision to remove the words ‘Starbucks’ and ‘coffee’ and also the circle around the siren from the logo. As the writer says, there are relatively few brands that are recognised purely by a logo—think Nike, Adidas, Playboy, McDonald's and Apple. So it’s part of the evolution of a super brand to announce itself as such an integral part of our lives that words are no longer needed. The company now transcends the product itself, which tends to be tied in to the fact that it can now start selling things it wasn’t traditionally associated with. And for Starbucks, this means alcohol and various beverage accessories.

Read more

The Year in Review: Alex Erasmus

  • Advertising
  • December 14, 2010
  • StopPress Team
The Year in Review: Alex Erasmus

He's one of the main brains behind Social Media Junction, he co-founded Media Mingle, Social Media Club Auckland and the marketing-related Twitter discussion #markchat, and he's one of those rare creatures, a man working in PR. So here's what floated—and sank—the boat of Bullet PR's Alex Erasmus this year.

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Personal vs professional: where do you draw the line online?

  • Marketing
  • December 8, 2010
  • Alex Erasmus
Personal vs professional: where do you draw the line online?

After skipping last week’s #markchat due to the Pike River memorial, the Twitter stream will once again be flowing freely at 12:30pm today, with the topic being 'personal authenticity vs professional brand – where do they meet and diverge?' Also, for all those unable to 'attend' the chat, we'll choose the five most salient/interesting comments made during #markchat and a link to the summary blog post.

Read more

Conference call: Social Media Junction 2 in review

  • Digital
  • November 17, 2010
  • Alex Erasmus
Conference call: Social Media Junction 2 in review

Six international speakers and a range of local big brains from varied marketing and communication backgrounds came together in Auckland this week for the second edition of Social Media Junction and  presented their perspectives on acheiving ROI from social media activity. But ROI is perhaps the wrong phrase to describe what was discussed. With the benefit of hindsight, it was more about content marketing: you’re on social media platforms, but what are you saying, how are you saying it, when are you saying it and are the customers listening and then actually buying or recommending to someone else who buys? Anyway, enough with the questions, here's what the speakers had to say.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

High ground sought as news flood ravages marcomms landscape

  • Advertising
  • November 10, 2010
  • StopPress Team
High ground sought as news flood ravages marcomms landscape

Let this raging torrent of information wash over you and be cleansed by tales of NZ Herald iPad upgrades, new Tiger beer websites, Air New Zealand's new charity promotion, DraftFCB's tremendous victory, creative bangers getting mashed in Make Something, Down to the Wire looking for your e-memories, Telecom's new roaming offer, #Markchat delving into a debate about agency collaboration, DSA awards deadlines and someone slapping design in the face.

Read more

From the few to the many: a quest for social media buy-in

  • Social media
  • November 3, 2010
  • Alex Erasmus
From the few to the many: a quest for social media buy-in

Like any new form of marketing, there was plenty of trepidation when social media began to go mainstream. And some senior executives still feel the jury is out when it comes to investing large chunks of budget in it. They want to know how it’s going to feed back into the business, and rightly so. So while the first phase of social media—the one where people jump online and create profiles—has already happened, companies are still figuring out how to make the central theory behind social media (conversation, not broadcast) relevant to the entire business.

Read more

Tuning in to Twitter

  • Design
  • September 29, 2010
  • Mike Holt
Tuning in to Twitter

As someone who works on the strategic side of design, I’ve taken a keen interest in the rise of social media as a marketing tool. I’ve spent quite a bit of time reading up on other people’s experiences and on the various benefits they have had (or not). And for some, it would be useful to know when there will be regular conversations around a topic of interest to tune into. Just as with TV or radio, we should tune in at specific times when we know we will find relevant, interesting content.

Read more

Doin' it right: Lee Odden's guide to social media nirvana

  • Digital
  • September 27, 2010
  • Alex Erasmus is an account manager at Bullet PR
Doin' it right: Lee Odden's guide to social media nirvana

With the Social Media Junction 2 conference line-up now confirmed for 16-17 November 2010 at SkyCity in Auckland, it’s timely to discuss one its key themes: content marketing strategies. And, more specifically, the difference between doing social media and doing it right, a topic conference keynote speaker Lee Odden will delve into.

Read more

Is the newly blinged-up Twitter crapping in its own nest?

  • PR
  • September 15, 2010
  • Alex Erasmus
Is the newly blinged-up Twitter crapping in its own nest?

With the launch of the #NewTwitter, it seems apt to speak about what the changes might mean for the social space in terms of PR.

Read more

Facebook: it's about money, not privacy

  • Social media
  • June 8, 2010
  • Alex Erasmus
Facebook: it's about money, not privacy

There have been lots of conversations recently about privacy, specifically in social media. Mark Zuckerberg, founder and head-honcho at Facebook, got very sweaty when discussing the topic recently. So if Mark Zuckerberg, one of the pioneers of the share everything world we live in, is getting sweaty about ongoing privacy concerns, then perhaps we should all be worrying.

Read more

A media industry that plays together, stays together

  • Media
  • February 4, 2010
  • StopPress Team
A media industry that plays together, stays together

Both traditional and social media juggernauts will be very well catered for in the coming days and weeks, with the inaugural Auckland Social Media Club event taking place on Tuesday 9 February at the 42 Below Bar and the next Media Mingle set for 23 February at Honey Bar.

Read more

Social media gets sociable in Auckland

  • Social media
  • January 12, 2010
  • Ben Fahy
Social media gets sociable in Auckland

A collection of Kiwi "social media practitioners" has banded together to kick off the New Zealand chapter of the Social Media Club, an organisation that started in 2006 in San Francisco and is active around the world.

Read more
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit