The Health Promotion Agency for alcohol and pregnancy and FCB have released a campaign called ‘Don’t know? Don’t drink’ produced by Flying Fish, highlighting the fact that there is no known safe amount and no known safe time to drink alcohol during pregnancy.
When it comes to alcohol, the tastes of the nation are changing, with wine, cider and more expensive, more interesting, high alcohol beer all on the increase. And this has led to a decrease in the consumption of mainstream beer. As president of the Brewer’s Guild Ralph Bungard says: “New Zealanders still love beer, there’s no doubt, but they don’t want to drink those classic big brands by the crate-load anymore.” So, as we head into prime drinking time, here are some trends on New Zealand beer consumption taken from ANZ’s report on the craft beer industry, which have been brought to life by Dot Loves Data.
FCB has continued poking fun at beer drinking culture with a series of three satirical videos that showcase the Not Beersies versions of home brewing, pouring that perfect drink and hosting a beer garden.
If you believe the headlines, the world is going to hell in a handbasket. But if you believe some of the data (or Bill Gates), things have never been better, with fewer wars, more wealth and better health. Auckland University talked to New Zealand secondary school students about a range of things in 2001, 2007 and 2012 and here’s how their behaviour is changing.
To some, the term corporate social responsibility is an oxymoron; more keeping up appearances than a legitimate attempt to make the world a better place. Nigel Latta looked into what the booze companies are doing in terms of promoting their products and, to a lesser degree, responsible drinking, in his recent series. And South Park has shown the paradox of the alcohol-funded ‘drink responsibly’ message perfectly (NSFW)
Given that most of us are ill-equipped to taste the intricacies that go into a sip of wine, US-based Union Wine Company has decided to mock the wine snobs that turn their noses up at anything that doesn’t come out of the finest bottle. Over the course of four spots, a variety of characters share their largely vacuous insights, littered with sommelier vernacular, on the drink they are holding. Although some of the spots do tend to be a bit long-winded, they serve as a great reminder as to why we should always be suspicious in the company of people who use the words ‘notes’ or ‘tones’ to describe anything other than music.
We’re big fans of dad dancing—and of the powerful parenting technique of embarrassment—here at StopPress. And those two things have been combined to good effect in a new campaign for the Health Promotion Agency (HPA) via its agency DraftFCB that aims to draw attention to an upcoming law change around the supply of booze to young’uns.
There’s a perception that canned-beer is of lower quality than the bottled variant and makes the drinker look like a lout – an image that Boundary Road Brewery (BRB) and its agency Barnes, Catmur and Friends are attempting to push aside with their ‘Blind Taste Test’ campaign.