articles tagged 'alcohol'

Hot cross food

  • PopPress
  • March 29, 2016
  • StopPress Team
Hot cross food

While we all tucked into hot cross buns over the long weekend, around the world people enjoyed the Easter tradition in a variety of food forms.

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The Health Promotion Agency, FCB and Flying Fish highlight the dangers of drinking during pregnancy

  • June 16, 2015
  • StopPress Team
The Health Promotion Agency, FCB and Flying Fish highlight the dangers of drinking during pregnancy

The Health Promotion Agency for alcohol and pregnancy and FCB have released a campaign called ‘Don’t know? Don’t drink’ produced by Flying Fish, highlighting the fact that there is no known safe amount and no known safe time to drink alcohol during pregnancy.

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Data dump: mmmmm, beer

  • Data dump
  • December 16, 2014
  • StopPress Team
Data dump: mmmmm, beer

When it comes to alcohol, the tastes of the nation are changing, with wine, cider and more expensive, more interesting, high alcohol beer all on the increase. And this has led to a decrease in the consumption of mainstream beer. As president of the Brewer's Guild Ralph Bungard says: “New Zealanders still love beer, there's no doubt, but they don't want to drink those classic big brands by the crate-load anymore." So, as we head into prime drinking time, here are some trends on New Zealand beer consumption taken from ANZ's report on the craft beer industry, which have been brought to life by Dot Loves Data.

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Not Beersies satire continues with brew kit, pouring guide and (not) beer garden

  • Advertising
  • December 16, 2014
  • StopPress Team
Not Beersies satire continues with brew kit, pouring guide and (not) beer garden

FCB has continued poking fun at beer drinking culture with a series of three satirical videos that showcase the Not Beersies versions of home brewing, pouring that perfect drink and hosting a beer garden.

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Smirnoff sees #purepotential in all ingredients

  • Marketing
  • November 25, 2014
  • Jessy Edwards
Smirnoff sees #purepotential in all ingredients

What’s in your fridge at the moment? According to Smirnoff’s new campaign, ‘Pure Potential’, it can see the potential in any ingredient to make a great drink.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Data dump: the kids are alright

  • Data dump
  • November 21, 2014
  • StopPress Team
Data dump: the kids are alright

If you believe the headlines, the world is going to hell in a handbasket. But if you believe some of the data (or Bill Gates), things have never been better, with fewer wars, more wealth and better health. Auckland University talked to New Zealand secondary school students about a range of things in 2001, 2007 and 2012 and here's how their behaviour is changing.

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You can lead a horse to water ...

  • PopPress
  • November 10, 2014
  • StopPress Team
You can lead a horse to water ...

To some, the term corporate social responsibility is an oxymoron; more keeping up appearances than a legitimate attempt to make the world a better place. Nigel Latta looked into what the booze companies are doing in terms of promoting their products and, to a lesser degree, responsible drinking, in his recent series. And South Park has shown the paradox of the alcohol-funded 'drink responsibly' message perfectly (NSFW)

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Wine snobs don't know what they're talking about

  • PopPress
  • September 9, 2014
  • StopPress Team
Wine snobs don't know what they're talking about

Given that most of us are ill-equipped to taste the intricacies that go into a sip of wine, US-based Union Wine Company has decided to mock the wine snobs that turn their noses up at anything that doesn't come out of the finest bottle. Over the course of four spots, a variety of characters share their largely vacuous insights, littered with sommelier vernacular, on the drink they are holding. Although some of the spots do tend to be a bit long-winded, they serve as a great reminder as to why we should always be suspicious in the company of people who use the words 'notes' or 'tones' to describe anything other than music.

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HPA and DraftFCB's ultra cringey dad pulls out all the moves to alert parents to upcoming alcohol law changes

  • Marketing
  • December 9, 2013
  • Ben Fahy
HPA and DraftFCB's ultra cringey dad pulls out all the moves to alert parents to upcoming alcohol law changes

We're big fans of dad dancing—and of the powerful parenting technique of embarrassment—here at StopPress. And those two things have been combined to good effect in a new campaign for the Health Promotion Agency (HPA) via its agency DraftFCB that aims to draw attention to an upcoming law change around the supply of booze to young'uns.

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Boundary Road Brewery's can vs bottle debate

  • Advertising
  • July 22, 2013
  • StopPress Team
Boundary Road Brewery's can vs bottle debate

There's a perception that canned-beer is of lower quality than the bottled variant and makes the drinker look like a lout – an image that Boundary Road Brewery (BRB) and its agency Barnes, Catmur and Friends are attempting to push aside with their 'Blind Taste Test' campaign.

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Tui shakes up Yeah Right billboard for duck season

  • Advertising
  • May 20, 2013
  • Sim Ahmed
Tui shakes up Yeah Right billboard for duck season

Tui is breaking years of tradition by adding some colour to its usually stoic black and orange billboards, in honour of duck shooting blokes everywhere.

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Reddit has its say on DraftFCB's Say Yeah, Nah campaign

  • PopPress
  • May 16, 2013
  • Sim Ahmed
Reddit has its say on DraftFCB's Say Yeah, Nah campaign

Hitting the front page of Reddit is usually like hitting marketing gold, bringing with it the sweet sweet traffic generated by the never-sleeping internet horde. DraftFCB has had a taste of that delicious Reddit link love for its 'Say Yeah, Nah' alcohol responsibility TVC for the Health Promotion Agency – although many denizens of the online community are left confused if what they've watched is actually a beer commercial in disguise.

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DraftFCB says yeah, nah to the booze

  • Advertising
  • May 14, 2013
  • Sim Ahmed
DraftFCB says yeah, nah to the booze

DraftFCB continues its 'Ease up on the drink' campaign for the government with a new take on an old problem in the New Zealand drinking psyche: peer pressure.

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StopPress' alternative RWC infographics: alcohol consumption

  • Creative
  • September 16, 2011
  • StopPress Team
StopPress' alternative RWC infographics: alcohol consumption

As all regular pub-goers know, alcohol often acts as a performance enhancing drug when it comes to playing darts, pool and, on rare occasions, 'the field'. And while it's generally accepted that it's the opposite of a performance enhancer for practically everything else, and particularly rugby, infographics.co ...

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On the grog: ASA panel to review code of alcohol advertising

  • Advertising
  • December 15, 2010
  • Ben Fahy
On the grog: ASA panel to review code of alcohol advertising

The recent Law Commission report Alcohol in Our Lives: Curbing the Harm, made 153 recommendations to the National government. Some of those suggestions have formed the basis of the Alcohol Reform bill. And, now that the government's position on booze has been clarified somewhat, the Advertising Standards Authority has decided the time is right to establish an independent panel to review the Code for Advertising Liquor. 

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